Crowdcube
Investor Marketing Manager
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As an Equal Opportunity Employer we are committed to building a diverse team that feels valued. We do not discriminate based on race, colour, national origin, sexual orientation, gender, age, religion, mental or physical disability, or any way you represent yourself. We strongly believe diversity makes for more successful teams and it's essential for success.
Who we are:
As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in.
Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.
Since founding in 2011, our investor community of 1.7m+ has helped to raise more than £1.4 billion for over 1,300 mission-driven businesses across Europe.
Investor Marketing Manager
Job outline
We're looking for a creative, data-driven marketer to own investor engagement across email, content and social. You'll lead the email marketing programme that drives awareness and participation in investment opportunities, while supporting the content and LinkedIn strategy that supports our wider investor and company-raising narrative. This is a cross-channel role spanning our key marketing verticals.
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What you will be doing
- Own end-to-end email marketing for investor communications, covering investment opportunities and lifecycle/retention journeys (Braze experience required).
- Plan and execute campaign calendars that balance always-on automation with timely, deal-driven sends.
- Write and brief compelling copy for email and landing pages adapting tone for different investor segments and stages of the journey.
- Support wider content creation; blogs, investor updates and campaign assets. Working with the wider marketing team where needed.
- Segment and target investor audiences using behavioural and transactional data to improve relevance and conversion.
- Work closely with product, design and data to align messaging with the customer journey and experience.
- Report on campaign and channel performance, sharing insights and recommendations to continually improve engagement, retention and investor KPIs.
- Utilising AI to drive investor insights, influence behaviour and create new campaigns and content.
Ideally you will have
- At least 3-5 years experience in a marketing role spanning email and CRM.
- A strong portfolio of email campaigns you've planned, written and executed.
- Excellent copywriting and editing skills, comfortable adapting tone across channels and audiences.
- Confidence working with audience segmentation, targeting and campaign reporting.
- A quick-learning, problem-solving mindset, eager to grow within a B2C role.
- A can-do attitude and great interpersonal skills.
- Experience with Braze.
- Experience working in a tech or product-led business.
- Hands-on experience supporting a company LinkedIn presence (beneficial).
- Meticulous attention to detail and strong troubleshooting skills.
- Extremely organised with the ability to prioritise your own workload and manage your time effectively.
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What we are offering:
- Salary up to £50,000 (DOE).
- Flexible working considered (4 days).
- Participation in the employee share option plan (subject to the prevailing company policy at the time).
- 25 days holiday + bank holidays + holiday for tenure.
- Pension Scheme at 4% matched (UK Residents Only).
- Private Medical Scheme with AXA including dental and optical cash plans.
- Access to Oliva, a mental health platform.
- Life Assurance Scheme (4 x salary).
- A well-being allowance of with a £400 per year.
- An allocation of £600 per year towards professional development.
- Cycle to work scheme.
Our interview process typically consists of an initial phone screen, and an interview with the hiring manager. There aren't any trick questions.
Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.
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