Hay Joy Space LLC
Is Your Furnace Talking?
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Case Study
Flame Furnace
Is Your
Furnace
Talking?
A humor-led campaign system that modernized a home-services brand across TV, social, print, fleet, and field marketing.
Creative Direction Campaign System
TV + Social Brand Assets
Brand campaign
Broadcast spots, social adaptations, print collateral, and vehicle branding aligned under one memorable campaign idea.
Client
Flame Furnace
Role
Creative direction + lead design
Focus
Home services brand campaign
Output
TV, social, print, fleet, brand assets
The Brief
Make a service brand impossible to ignore.
Flame needed a sharper, more memorable presence in a crowded home-services market — one that could carry across TV, social, print, vehicles, and everyday customer touchpoints.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The campaign used humor, human casting, and a simple question — “Is your furnace talking?” — to make a technical service feel relatable, repeatable, and easy to remember.
Broadcast + Social
Humor with a job to do.
The films gave the brand a voice that was more human, more memorable, and easier to extend across the full campaign system.
- Campaign film
Is your furnace on the fritz? - Campaign film
Is your A/C not acting cool? - Campaign film
Keys tumbling in the dryer? - Campaign film
Does your furnace sound Jurassic?
Get help with your application
Your very own career expert that helps elevate your application to the next level.
One campaign.
Every touchpoint.
The idea expanded beyond the spot into a practical brand system: social ads, service reminders, truck wraps, print materials, and campaign collateral.
Result
More memorable.
More cohesive.
The campaign gave Flame a more distinctive voice and a more unified visual presence across paid media, social content, collateral, and field assets.
Humor made the brand easier to remember; consistency made it easier to recognize wherever customers encountered it.
Next Case Study
The Movement
Continue through the selected case studies.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location