Henson Recruitment
Junior Brand Activation Manager
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A well-established, multi-site FMCG food business supplying both branded and own-label products across the UK retail market. Backed by a leading international food group, the business combines the stability and investment of a global organisation with the agility and entrepreneurial culture of a growing UK team. With ambitious plans to increase brand awareness and continue expanding its retail presence, it's an exciting time to join a marketing team that plays a genuine role in shaping future growth.
The Role
Reporting to the Marketing Manager, you'll play a key role in delivering the Bart brand strategy and supporting the continued growth of one of the UK's leading food brands. Working closely with Commercial, Category, Sales, and Innovation, you'll take ownership of retailer-specific shopper marketing, brand activations, and new product launches, helping translate consumer and category insight into commercially successful marketing plans. From developing sell-in materials and retailer campaigns through to coordinating packaging updates, agency management, and measuring campaign performance, this is a hands-on brand marketing role where you'll have genuine ownership, visibility, and the opportunity to make a measurable commercial impact.
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You
You'll already have experience working within an FMCG brand team and be able to confidently demonstrate your own contribution to marketing campaigns, retailer activations, and new product launches. Rather than simply supporting projects, you'll be comfortable explaining the decisions you made, the challenges you encountered, the results achieved, and what you learned along the way.
- Supporting or delivering FMCG brand plans and retailer marketing activations.
- Coordinating new product launches from concept through to market.
- Working closely with Sales, Category, and Commercial teams to support customer presentations and retailer initiatives.
- Managing creative or media agencies and delivering projects to time and budget.
- Analysing consumer, shopper, and category insight to shape marketing activity.
- Monitoring campaign performance and using KPIs to optimise future activity.
- Coordinating packaging updates, artwork approvals, or POS materials.
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Most importantly, you'll be a commercially-minded marketer who enjoys taking ownership, can clearly articulate your personal contribution to previous campaigns, and is excited by the opportunity to grow your career within a fast-paced FMCG food business.
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