Junior Brand Manager

Application Deadline: 18 September 2024
Department: Marketing
Location: Andover

Description

Great People Work Here.

How would you like to be part of exciting innovation pipelines, working with incredible international teams all dedicated to the evolution of a proud 300-year-old brand?

TwiningsOvo, International Markets (IM), operate across 100 exciting global markets, coming together to create the next generation of exquisite tea & Ovaltine ranges. Our teams operate in highly entrepreneurial commercial environments, suited to those who love business challenges and want to have a significant impact.

Here in IM, you’ll develop cross-cultural leadership skills quickly, leading projects across diverse, inclusive, and multi-cultural teams. If you’re a team player, dedicated to your craft, you’ll be sure to grow personally and professionally, taking advantage of the incredible career opportunities across our global TwiningsOvo network.

The Junior Brand Manager will be based in Andover and report to our Senior Brand Manager. A key member of the newly established Middle East team, the Junior Brand Manager will work closely with cross-functional teams for International Markets, our Saudi & UAE Distributors, customers and agencies to deliver ATL and BTL projects in line with brand strategy. This role does require occasional travel to Saudi Arabia and UAE.

Key Responsibilities

• Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
• Identify appropriate new and existing product development opportunities, deploying appropriate research techniques and considering both market specific needs as well as assessing suitability of global new product development initiatives
• Initiate and manage all NPD through the gate process
• Develop copy and sign off artwork as appropriate, ensuring full compliance for products and marketing communication with local regulatory frameworks
• Lead the understanding of the competitive environment, developing implications for Twinings and providing the appropriate input into the local brand strategies and the commercial plans
• Maintain an understanding of the touch points in the market, their trends and effectiveness and their relevance for Twinings
• Source and develop the relationships with marketing and research agencies both in the UK and in the market
• Track delivery of the marketing plan against agreed milestones and all relevant consumer / shopper / trade KPI’s in all aspects of the marketing mix
• Oversee the creative process locally and develop all appropriate materials in delivery of the marketing plan to include key visuals, point of sale material, along with any additional touch point needs as agreed in the marketing plan
• Sign off final artwork and marketing materials for the region, ensuring consideration given to stakeholder feedback
• Support the local team through marketing presentations to both the distributor and trade as necessary
• Work alongside the Senior Brand Manager to Track performance of the media plan
• Investigate and source appropriate agencies and suppliers in support of marketing plan development and execution
• Develop appropriate agency briefs, liaising with key stakeholders as appropriate
• Ensure supplier set up and approval processes are carried out in line with Twinings policies and procedures and all suppliers are ethically audited and maintain log of status