Danone
Junior Brand Manager - Paediatric Growth
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About The Job
Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders.
Role Purpose
The Junior Brand Manager (JBM) will provide support for paediatric growth to drive the delivery of the full year plan and commercial objectives of the category.
The JBM will support campaign delivery and category processes working with the brand teams, IBC, paid media, regs and medical teams and will be involved in the plans to drive engagement of Healthcare Professionals in line with strategy.
Role Scope
- Accountability: demonstrates full ownership of scope, making sound decisions, problem solving, prioritising and overcoming obstacles.
- Stakeholder management: takes the lead with key stakeholders & communicates with influence.
- Leadership: leads autonomously within role, taking account of the wider picture. Adapts behaviour and develops self.
- Strategic impact: Understands own contribution to function & pushes it further, operates cross functionally
- Analysis: of multiple data sources to understand brand & market performance and P&L. A&P management. Understands consumer trends.
Key Responsibilities
- Support campaigns in partnership with the brand and transversal teams through design, planning, implementation and review
- Support implementation of online HCP and consumer connections across the UK including online and offline communication plans.
- Support the delivery of HCP education plans including face to face events and virtual events such as webinars and podcasts from promotion to post event activations.
- Support on website analytics as required.
- Provide input into internal and external marketing communication and asset execution.
- Gain insights into campaign performance from the Sales team, to optimise campaigns.
- Monitoring and reporting of competitor activities.
- Brand reminders tracking usage, new orders, sign off, storage facilities.
- Management of literature and sales materials in storage (reprints / reorders etc).
- Manage the relationships with storage facilities and other agencies.
- Support financial management – raise POs and manage supplier payment workflows
- Management of the pricing workflow.
- Management of the A&P including the tracker.
- Support on events management.
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Salary Range
£33,000-£35,000
About you
We would like you to demonstrate your following key skills
- Brand marketing or external skills ideally in a consumer health or pharma healthcare environment.
- Minimum of 12 months experience / skills building in marketing
- Ability to co-build the local strategic & comms agenda.
- Strong team player.
- Good communication skills (written/ verbal) - clear and persuasive.
- Skilled in managing Digital communication channels and customer engagement.
About us
At Danone, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
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Our market-leading products reach millions of consumers and patients every day. Our iconic brands span across the dairy, plant-based and water industries, including Actimel, Alpro and evian.
We're also a leading provider of specialised early-life nutrition through our Aptamil and Cow & Gate brands and medical nutrition products and services through our Nutricia brand.
Depending on the needs of your role, you'll spend an average of 2 to 3 days per week in the office hub, enhancing community, problem solving, and innovation.
We offer a flexible benefits package that you can tailor to your needs. This includes core benefits like pension, life assurance, and healthcare, plus options such as private medical insurance, gym memberships, cycle to work and holiday trading.
You’ll also have access to employee discounts and wellbeing support, helping you look after your health, finances and lifestyle in a way that works for you.
Discover More https://careers.danone.com/uki/en/our-learning-and-rewards.html
Inclusion and Diversity (I&D)
Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
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