Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement? 🚀

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a Junior Content Marketing Manager

Your mission is to be the engine room of Appinio’s global content & brand function. You will turn strategy, research, and campaign ideas into high-quality, on-brand content across our digital channels and international markets — from copywriting and publishing to repurposing, optimisation and distribution. With a dotted line supporting our Organic Growth function, you’ll fuel SEO, AIO and discoverability, while keeping our core content engine running efficiently and reaching more ICP-fit audiences in a compelling way — ultimately contributing to measurable pipeline and revenue impact.

What you’ll be doing

• Develop Best-In-Class Content: Turn research, customer advocacy, brand pillars, business assets and new ideas into compelling content and integrated campaigns — from reports and blogs to email, social, landing pages, sales enablement and more — designed to maximise reach and impact.
• Own Content & Brand Operations: Keep our global content engine running smoothly, owning day-to-day operations, content governance and brand consistency across channels, while maintaining content libraries and infrastructure.
• Coordinate Localisation: Manage translation and localisation workflows with regional teams, ensuring content is adapted effectively for priority markets while maintaining a consistent global brand.
• Optimise for Search & Discovery: Work with Organic Growth to apply SEO, AIO and AI-search best practices across content, improving discoverability, organic reach and performance.
• Connect Content to GTM: Collaborate with GTM stakeholders to activate content across campaigns and channels, ensuring it reaches the right audiences and contributes to pipeline and revenue.
• Report & Optimise Performance: Track and report on content performance across key channels, using insights to identify what’s working, improve future content and maximise impact.