DPD UK
Junior Digital & Social Media Executive
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Contract Type: Permanent / 37.5 hours per week
Salary: Circa £30,400 per annum
Location: Smethwick B66 1BY
Days of Work: Monday to Friday 9am - 5:30pm
Hybrid Working: 3 days office based, 2 at home
Join us on our journey as we aim to be the UK’s most sustainable delivery company, whilst ensuring our customers continue to receive a world class service. You will be in a busy and fast paced business, with a turnover of nearly £2 billion, that can offer you great benefits and plenty of opportunities to progress your career.
DPD are passionate about creating an environment that is open, ethical, inclusive and socially responsible.
When joining DPD you are not just starting a job, you are vital to our journey to be the most customer centric, inclusive, sustainable and leading parcel delivery provider within the UK who embraces and drives change, placing our people and our customers at the heart of what we do.
Along with job security, the tools to do the job and a competitive salary, you’ll receive fantastic benefits starting on day one, including never working on your birthday ever again!!!
DPD is a Valuable 500 company and a Disability Confident Employer
Job Description
We are looking for a Junior Digital & Social Media Executive, who will act as the driving force behind dynamic, real-time storytelling across key social channels - with a primary focus on short-form video (TikTok, Instagram Reels and YouTube Shorts). This role combines boots-on-the-ground field production across operational hubs with agile trend monitoring and day-to-day campaign support to amplify brand engagement, showcase sustainability initiatives and humanise the workforce.
Field Content Creation & Video Production
- On-Site Filming: Travel to depots, operational facilities and delivery routes to shoot high-energy, mobile-first short-form video content.
- Editing & Post-Production: Cut, edit, add audio, captions and export video optimised natively for TikTok, Instagram Reels and YouTube Shorts.
- Feature Storytelling: Capture driver spotlights, highlight electric van fleet rollouts, showcase behind-the-scenes depot operations and humanise the front-line team.
- Equipment Management: Operate mobile kits, gimbals, mics and editing tools to maintain consistent visual and audio quality out in the field.
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Agile Trend Monitoring & Ideation
- Daily Trend Tracking: Monitor emerging social trends, viral audio formats, visual memes and broader cultural moments across TikTok, Instagram and YouTube.
- Rapid Pitching: Translate trending formats into creative, brand-appropriate content concepts specific to logistics, sustainability and parcel delivery.
- Proactive Execution: Move rapidly from concept to publication to capitalise on short-lived social media trends.
Campaign Planning & Content Management
- Campaign Assistance: Work with the Marketing team to plan, execute and evaluate integrated digital campaigns.
- Copywriting: Draft engaging, platform-specific social copy, captions and call-to-actions tailored to target audience segments.
- Scheduling & Publishing: Schedule content across all native platform dashboards and social management tools ensuring brand tone and posting cadence consistency.
Influencer Outreach & Community Engagement
- Influencer Coordination: Assist with identifying, reaching out to and managing relationships with relevant creators, influencers and brand partners.
- Campaign Logistics: Coordinate content deliverables, product/gift dispatch, and tracking links for influencer collaborations.
- Community Monitoring: Assist in monitoring social channels, engaging with followers in the brand voice and flagging key customer insights or issues.
Key Working Relationships
- Marketing Brand and Creative team, Depot & Fleet Operations Teams, Internal Comms & Engagement, HR, Commercial and Central support functions
Qualifications
Experience & Technical Skills
- Hands-on proficiency in mobile video shooting and mobile/desktop editing software
- Experience producing and editing short-form video specifically for TikTok, Reels and Shorts.
- Deep native understanding of short-form video algorithms, audio usage and viral mechanics.
- Proven track record of pitching and executing agile, trend-driven content.
- Strong copywriting skills with the ability to adapt tone across corporate, casual and humorous formats.
- Clear interpersonal skills for working with drivers, depot staff and external influencers.
- Ability to manage field schedules, equipment, travel and publication timelines independently.
- Familiarity with social scheduling tools.
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About You
- High Energy & Enthusiasm: Brings a positive, proactive mindset to field shoots and team brainstorms.
- Strong Interpersonal Rapport: Natural ability to put drivers and depot teams at ease on camera and extract authentic stories.
- Cultural Agility: Instinctive pulse on internet culture, short-form video trends and viral audio.
- Resilience & Flexibility: Comfortable working in dynamic, non-office environments (depots, fleet yards) and adapting to changing schedules.
- Self-Starter Drive: Capable of managing off-site travel and filming schedules independently while meeting tight publishing deadlines.
- Demonstrate the core DPD DNA values of Passion, Respect, Honesty, Flexibility, Caring and Accountability.
Additional Information
About our benefits:
We recognise that our people are at the heart of our business, without them we wouldn’t be able to deliver our award-winning service to millions of customers across the country each day. It’s important to us that we demonstrate our recognition of you in providing you with more than just a salary and job stability. To name but a few…
- Holiday trading
- Enhanced maternity and paternity package
- Free life assurance of 4 x salary on joining the pension scheme
- Vitality at Work
- Free On Site Parking
- Discounted shopping from 100’s of retailers including up to 5% off supermarket shopping
- Milestone Days off to celebrate with your family and friends
- For employees who regularly use a screen as part of their job we offer free eye tests and support with the cost of glasses
Joining DPD can lead to not just a stable job but also a career. DPD prides itself on recognising and developing talent alongside a desire to promote from within. As a continually growing and evolving organisation, we are proud to offer a great number of development and promotion opportunities.
If you identify with our aims and values and can help us deliver our customers' promises, then this is the job for you! Apply today
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