What expertise you’ll need:

• SEO + Content: 2+ years of agency or in-house experience with technical SEO and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus!
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
• Web & App: Strong understanding of how the web and native app ecosystems work
• Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
• People management: Experience overseeing and managing a team of direct collaborators
• Project Management: Experience in managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.

Nice to have skills:

• Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
• Product: Excellent product sense and solving challenging problems with simple, elegant product solutions.

What you’ll learn:

• Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user’s intent
• Premium Data-Driven Content: Data-driven approaches often lead to heavily optimized mediocrity. Premium approaches often lead to beautiful content with an uncertain return on investment. Often, companies either have low-quality data-driven content or premium content based on intuition. We use proprietary technology that leverages data to quantify the largest opportunities within the content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions
• Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention)
• Team & Process: To build a sustainable, robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement. This starts with creating scalable systems and continues by developing iterative growth processes and teams that can continuously launch improvements that grow conversions

How we’ll help:

Graphite’s mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
• Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes
• Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual
• Compensation - We want to work with the best people in the World and compensate accordingly
• Vacation & Time Off - To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it
• Benefits - We will ensure you have quality healthcare coverage and opportunities to further your education

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.