Luneia Brands
K-Beauty Counter Manager
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Retail Counter Manager
Luneia Brands | Selfridges Oxford Street
Full Time | 37.5 hours per week
About Luneia Brands
Luneia Brands is bringing some of the most exciting and fast-growing Korean beauty brands to the UK luxury retail market.
We are building a portfolio of innovative, culturally relevant beauty brands that are shaping what’s next in beauty. From breakthrough products to emerging trends, our ambition is to connect customers with the brands they will be talking about next.
As we continue to grow, we are looking for a Retail Counter Manager who is commercially driven, culturally connected and passionate about creating exceptional customer experiences.
The Role
This is not your typical Counter Manager role.
We're looking for a commercial, entrepreneurial and K-beauty obsessed leader to own the success of our new counter within a fast-paced, luxury retail environment.
You’ll understand that K-beauty is about more than skincare. It’s a constantly evolving culture driven by innovation, ingredients, rituals and social trends. You’ll know how to translate that energy into an exciting, accessible and commercially successful retail experience.
What You’ll Do
- Own the numbers: Drive sales, KPIs and productivity, constantly looking for opportunities to outperform and activate in-store.
- Lead from the front: Inspire, coach and develop your team to become confident K-beauty experts and exceptional brand ambassadors.
- Know your customer: Build genuine relationships and create a personalised experience that makes K-beauty feel exciting, relevant and accessible.
- Be ahead of the trend: Stay close to Korean beauty culture, emerging ingredients, hero products and viral moments — turning what’s trending into commercial opportunity.
- Bring K-beauty to life: Understand how TikTok, social culture, creators and community influence beauty discovery — and translate this into the physical retail experience, educating customers and driving conversion through engaging product stories.
- Look beyond the counter: Identify key moments in-store and learn from brands around you to deliver standout launches, activations and events that generate footfall.
- Think like an owner: Spot opportunities, solve problems and take action. We want someone who sees what could be better and takes initiative to make it happen.
- Share what you see: Bring customer, competitor and market insight back to the wider Luneia team.
- Set the standard: Maintain exceptional luxury standards across service, presentation, stock and operations.
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What You’ll Bring
- Previous retail or counter management experience, ideally within beauty, luxury or premium retail.
- A strong commercial track record and proven ability to deliver against sales and KPI targets.
- A professional, friendly and respectful manner at all times especially when handling customer or colleague feedback.
- Natural leadership skills and a genuine passion for developing people, maintaining a motivated team and providing
- A natural understanding and curiosity about K-beauty, emerging skincare trends and ingredients, and the hero products that drive customer loyalty.
- An entrepreneurial mindset — you see opportunities, take ownership and make things happen.
- The confidence to turn product and trend knowledge into compelling customer conversations and commercial results.
- Willingness to work a flexible schedule (including weekends and/or bank holidays) based on the business needs
- Excellent communication skills and the ability to build strong relationships across retail and head-office teams.
- NVQ L3 Beauty Therapy qualification or above is a plus
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Why Luneia?
This is an opportunity to join a growing business at an exciting point in its journey and play a genuine role in the expansion of key Korean beauty brands in the luxury retail landscape.
You’ll have the opportunity to influence how customers discover K-beauty, establish the brand as a key player in the UK skincare market and help shape the growth of an area that is redefining beauty for a new generation.
What We Offer:
- Competitive salary dependent on experience and qualifications
- Performance-based annual bonus structure tied to brand and commercial KPIs.
- Generous holiday allowance including a day off to celebrate your birthday!
- Workplace pension scheme
- Free eye tests
- Generous employee product discount across our brand portfolio.
- Senior role with direct influence on the strategic direction of a high-growth business, with significant career development opportunity
- A collaborative, entrepreneurial, and inclusive environment with a genuine focus on innovation and team wellbeing
If you’re ambitious, commercially sharp and always looking for what’s next in K-beauty, we want to hear from you.
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