BasicNet SpA
K-Way Assistant Store Manager (Earlham Street, London)
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About BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, Woolrich® and Sundek®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
About K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch. More at www.k-way.com
Job Overview
The Assistant Store Manager will support the day-to-day operations of the Store. Reporting directly to the Store Manager and working closely alongside the Supervisor role, this position will play a key role in leading and developing a team while driving the commercial and operational success of the department. Alongside daily shop floor management, this role will contribute to weekly trade reporting, KPI analysis, operational planning, and talent development within the store leadership structure.
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Key Responsibilities
Operations & Sales
- Support the daily operations of a fast-paced brand
- Assist in driving sales performance, KPIs, and department targets
- Construct weekly trade reports identifying performance opportunities, key focuses, and priorities for the forthcoming period
- Support stock control and liaise with the Operations Manager regarding replenishment and stock requirements
- Create staff rotas while maintaining labour efficiency and operational standards
- Act as a reliable and flexible keyholder
Customer Experience
- Deliver exceptional customer service across our premium brands
- Handle customer queries and problem-solving professionally and efficiently
- Maintain strong product knowledge, including styles, features, pricing, and promotions
- Stay up to date with seasonal trends and new product launches
Team Leadership
- Lead and motivate the team during both busy and quieter trading periods
- Support staff training, coaching, and ongoing team development
- Work closely with senior management to support operational improvements and business strategy
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Standards & Compliance
- Ensure the department remains organised, visually welcoming, and operationally efficient
- Consistently uphold company policies, procedures, and brand standards while protecting the integrity of both brands
Skills & Qualifications
- Proven management or supervisory experience within retail or customer service, preferably within fashion retail
- Strong leadership and team development abilities
- Excellent communication, organisational, and interpersonal skills
- Confidence working within a fast-paced retail environment
- Strong commercial awareness with the ability to achieve sales targets and KPIs
- Experience with cash handling and POS/computer systems
- Flexible availability, including weekends and public holidays
- Positive, proactive, and team-oriented approach with a strong work ethic and ability to motivate a team
- Problem-solving skills to resolve any issues that may arise in-store
- Sales skills to drive revenue growth and meet targets
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