Kearney
Kearney Global Marketing Senior Manager - Product Excellence & Renewal Laboratory
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We are seeking a strategic, commercially minded, and collaborative Global Marketing Senior Manager to lead global marketing for Kearney's PERLab (Product Excellence & Renewal Laboratory) practice—one of the firm's fastest-growing and most innovative offerings.
PERLAB combines more than 100 years of Kearney's operational expertise with award-winning design capabilities and proprietary data-driven solutions to help C-suite executives unlock product growth, accelerate innovation, and transform product performance.
Reporting to Global Marketing and working in close partnership with PERLAB's global leadership team, you will serve as the senior marketing leader responsible for shaping and amplifying the practice's market presence. Sitting at the intersection of product strategy, advanced analytics, AI, and client engagement, you will translate PERLAB's capabilities and intellectual capital into compelling narratives that differentiate Kearney in the marketplace and deepen engagement with executive decision-makers around the world.
This role spans the full marketing lifecycle—from defining global positioning and messaging strategies to orchestrating integrated campaigns, thought leadership, digital marketing, and performance measurement. You will act as the connective tissue between practice leadership, regional marketing teams, business development, and Kearney's Brand & Market Enablement organization to ensure consistent, high-impact execution across markets.
Your success will be reflected in the continued growth of PERLAB's market profile, the quality and reach of its thought leadership, and stronger engagement with priority clients on topics including AI-enabled transformation, advanced analytics, customer experience, product strategy, and digital operations.
We want to hear from you if you
- Hold a bachelor's degree; an MBA or other advanced degree is preferred.
- Have 7–10 years of progressive marketing experience, including meaningful experience within professional services, management consulting, or another complex B2B environment.
- Bring demonstrated expertise in B2B product marketing, digital transformation, analytics, or technology-related marketing.
- Have successfully developed and executed global marketing and thought leadership strategies that increased brand visibility and client engagement.
- Possess strong knowledge of AI, data analytics, digital platforms, customer experience, product strategy, or related business topics.
- Are highly analytical and comfortable using marketing analytics, performance measurement frameworks, and marketing technology platforms to drive decision-making.
- Demonstrate exceptional communication, storytelling, and executive stakeholder management skills.
- Have experience influencing senior leaders within a global, matrixed organization.
- Thrive managing multiple complex initiatives across geographies with minimal supervision.
- Possess excellent English communication skills; additional languages are a plus.
- Are able to travel occasionally to leadership meetings, practice events, and team gatherings.
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Key Responsibilities
Strategic Marketing Leadership
- Define and execute a differentiated global marketing strategy that supports PERLAB's growth priorities while aligning with Kearney's global brand.
- Develop deep expertise across AI, advanced analytics, digital transformation, customer insights, and product strategy to shape compelling market positioning.
- Bring an outside-in perspective by incorporating client priorities, competitive intelligence, and emerging industry trends into marketing strategy.
- Lead integrated global go-to-market campaigns spanning thought leadership, digital marketing, executive events, account-based marketing, and client engagement.
- Establish KPIs and performance measurement frameworks to continuously improve campaign effectiveness, marketing ROI, and commercial impact.
Thought Leadership & Content Strategy
- Partner closely with Kearney's Brand & Market Enablement Studio—including Brand, Content, Client, and Insights teams—to develop and execute world-class thought leadership.
- Lead the development and deployment of research reports, executive perspectives, white papers, digital content, and client-facing assets that strengthen Kearney's position in product excellence and innovation.
- Collaborate with practice leaders and subject matter experts to translate complex analytical and technical concepts into compelling executive-level narratives.
- Ensure content aligns with evolving client priorities while maximizing global relevance and regional adaptability.
- Drive integrated content distribution strategies that maximize audience reach, engagement, and cross-practice collaboration.
Digital Marketing & Marketing Analytics
- Apply marketing analytics tools to measure, optimize, and report on digital marketing performance across multiple channels.
- Champion the adoption of marketing technology solutions and data-driven marketing capabilities across the practice.
- Translate campaign performance into actionable insights and strategic recommendations for practice leadership.
- Stay at the forefront of AI, digital marketing innovation, analytics, and emerging technologies to continuously improve marketing effectiveness.
Cross-Functional Leadership & Collaboration
- Lead cross-functional teams spanning marketing, business development, research, knowledge management, creative services, and communications to deliver integrated global campaigns.
- Ensure marketing programs maintain consistency with Kearney's global brand standards while enabling regional flexibility and relevance.
- Serve as a trusted strategic advisor to PERLAB leadership, providing continuity, marketing counsel, and commercial insight.
- Promote marketing best practices, mentor colleagues, and contribute to the continued evolution of Kearney's global marketing capabilities.
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Who You Are
After 100 years, we know this business is fundamentally about making connections—between ideas, data, technology, people, and opportunities. That's why we look for curious, collaborative, and commercially minded marketers who thrive on solving complex challenges and bringing innovative ideas to market.
You combine strategic thinking with operational excellence, balancing creativity with analytics and execution. You're energized by partnering with senior leaders, influencing without authority, and transforming technical expertise into compelling stories that resonate with executive audiences. Most importantly, you're passionate about helping clients solve their most important business challenges while strengthening Kearney's position as a trusted advisor.
What we can offer you
Every day, our people work to be the difference for our clients, our communities, and our colleagues. Helping them make an impact, they are supported by a competitive remuneration package and comprehensive benefits, including but not limited to:
- Generous retirement and pension savings contributions.
- Comprehensive medical insurance for employees and their families.
- Structured learning, development, and career progression opportunities.
- Personalized career experiences designed to help you achieve your professional goals.
- Flexible working arrangements, including hybrid and mobile working models where applicable.
Learn more at Kearney.com/careers.
It is important to note that at Kearney, it is not typical for an individual to be hired at the top of the salary range for their role. Individual compensation is determined by a variety of factors, including education, experience, knowledge, skills, and geographic location. In addition to base salary, employees may be eligible for performance-based incentives and a comprehensive benefits package, consistent with local market offerings.
Equal Employment Opportunity and Non-Discrimination
Kearney prides itself on fostering a culture where our employees belong and thrive equally, meaning our people feel comfort, confidence, and joy as they do great things for our firm, our colleagues, and our clients. We are committed to building a diverse workforce and inclusive environment. Kearney is an equal opportunity employer and recruits, hires, trains, promotes, develops, and provides other conditions of employment without regard to gender identity or expression, sexual orientation, race or ethnicity, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other characteristic protected by applicable laws. We provide reasonable accommodations for disabilities and sincerely held religious beliefs and encourage everyone to apply, including those who may not feel historically represented in consulting.
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