Diageo
Key Account Executive - Manchester North
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Job Description
Key Account Executive
Field Based – North Manchester
Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of active driving experience of at least 1 year.
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the role
Here at Diageo, we are looking for a commercially minded Key Account Executive to join our On Trade Field channel. You get to work with category leading brands Smirnoff, Guinness and Tanqueray. As well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos.
You will help grow our business by winning new listings, developing strong customer relationships, and driving lead generation and sales across the outlets in North Manchester, making sure our customer, category and brand plans are implemented brilliantly. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands.
What are your responsibilities as a Key Account Executive On Trade?
The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given city. This is a new business role, managing circa 15 groups directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio. You will be responsible for coordinating world class activation to be delivered by a dedicated Brand Activation Ambassador for your region. Our Key Account Exec’s support the activity within their city, you will play a leadership role across the city team. It’s your responsibility that all the outlets in your zone are perfectly executed versus our predefined outlet execution standards.
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Role Responsibilities
- Identify and win new business opportunities across outlets, securing distribution & pouring agreements for the full Diageo portfolio
- Coordinator of performance across the area – supporting roles within the area are: Business Development Executive, Brand Activation Ambassador, Key Account Manager and Quality Executive roles.
- Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year
- Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
- Responsible for developing customer relationships across the account base
- Responsible for determining who manages new business opportunities within the team
- Own the Route to Market (RTM) relationships for the area
- In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
- Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the geography of your area
About You
- On Trade experience in a similar sales/activation led role or from the trade inc outlet management.
- Relationships – Has the ability to build strong relationships with customers and route to markets.
- Commercial Competence – can manage return on investment, forecasting and investment decisions.
- Knowledge of the area, the trade and the route to market relationships.
- Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment.
- Team coach – will be a key member, coach and mentor of the regional team
- Organised – can manage a host of priorities.
- Agile – must be comfortable adapting and flexing workloads to accommodate business needs.
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Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Diversity statement
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type
Regular
Primary Location
1HQ
Additional Locations
Job Posting Start Date:
2026-08-19
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