LIVEKINDLY Collective
Key Account Manager
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ABOUT LIVEKINDLY COLLECTIVE
LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system. As a collective of established brands from across the globe, supported by our own production facilities enabling us to deliver private label and export products as well as ingredients to other plant-based companies, LKC is uniquely positioned to maximize impact. We provide consumers around the world delicious food through our portfolio of plant-based brands, LIKE, Fry’s, Oumph!, and No Meat. With our innovative products sold in more than 40 countries, LKC is on a mission to make plant-based eating the new norm. To learn more, visit www.thelivekindlyco.com.
POSITION SUMMARY
This is an exciting opportunity to build your commercial skills and grow with a purpose-led business at the forefront of the plant-based food movement. You will develop relationships with grocery retail customers such as Morrisons, Asda, Co-op and Aldi. You will analyze category performance and play a key role in delivering growth for both our business and our customers. The role will focus on managing a portfolio of smaller accounts in the Northern part of England, with responsibility for achieving agreed targets, conducting competitor analysis, and supporting wider sales team objectives.
Key Responsibilities:
Account Management
- Act as the sales lead for a portfolio of smaller grocery retail customers.
- Build and maintain long-term relationships with key contacts at each account.
- Deliver sales and profit targets within agreed budgets, using a variety of commercial tactics including securing new distribution, running promotional events, and optimizing pricing and profit mix.
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Commercial Planning & Category Understanding
- Develop customer-specific business plans that combine UK commercial strategy with the customer’s growth drivers.
- Support execution of activities across in-store, online, and promotional channels to maximize visibility and sales.
- Develop a strong understanding of the grocery retail category and relevant shopper trends, using insights to inform customer plans.
- Maximize account performance through effective negotiation of pricing, promotions, and commercial terms.
Market, Data & Competitor Analysis
- Conduct regular competitor analysis to identify trends, risks, and opportunities.
- Analyze sales data and market insights to identify growth opportunities, optimize product mix, and measure the impact of promotional activity.
- Stay informed on category performance and market conditions to support strategic decision-making.
Performance Monitoring & Administration
- Track and analyze sales and profit performance, reviewing the effectiveness of business plans and promotional activity.
- Accurately forecast sales volumes for select retail accounts.
- Run sales reports, track KPIs, and maintain accurate records in relevant systems.
- Provide administrative support to the Retail Sales Manager as required.
You’ll be reporting to the Commercial Director UK & Nordics
REQUIREMENTS
- Confident, resilient, and adaptable, with a proactive approach to challenges.
- Strong communicator with proven ability to build relationships internally and externally.
- Highly organized with excellent time and budget management skills.
- High level of numeracy and analytical ability, with strong data manipulation skills.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Customer-focused, with a passion for delivering value to both the business and the shopper.
- Collaborative team player, willing to share knowledge and support colleagues.
- Flexible and adaptable, thriving in a dynamic and fast-paced environment.
- Passion for sustainability and plant-based food.
- Passion for Sustainability – Shares our vision of transforming the global food system into a sustainable one.
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QUALIFICATIONS
- Minimum 18 months’ experience in a commercial, sales, category management, buying, or account support role, ideally within the FMCG or grocery retail sector.
- Experience working with data to inform decision-making, including sales reporting and competitor analysis.
- Exposure to customer account management or support, with evidence of building effective relationships.
- Experience in negotiating or supporting commercial terms (pricing, promotions, distribution).
- Educated to degree level in Business, Marketing, or a related field, or equivalent work experience.
We are on a mission to make plant-based eating the new norm. Joining us means developing your commercial career while contributing to a more sustainable food system. If you’re confident, analytical, and eager to grow with a purpose-led business – we’d love to hear from you!
LIVEKINDLY Collective actively seeks a diverse applicant pool in order to build the strongest possible team. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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