Key Account Manager

Dahlia Recruitment - Life Sciences are working in partnership with a growing Medical Devices company and are recruiting for a Key Account Manager with experience working for private and NHS hospitals, ideally selling Capital equipment within Decontamination, Ultrasound, or Clinical environments. The role will cover London and South East, competitive salary with car allowance and bonus.

Primary Objectives & Authority (Includes Delegation)

Reporting to the General Manager UK, this role will have primary responsibility for direct sales and key account management to support the commercial objectives and targets for the territory.

Specific Responsibilities & Accountabilities

• Deliver all sales and sales support activities to increase customer satisfaction, loyalty, and retention and exceed customer expectations in a customer-focused, efficient, and profitable manner.
• Achieve agreed annual sales targets and KPI’s including monthly and quarterly targets (supported by the use of tools, e.g., CRM system).
• Developing new sales and marketing initiatives to drive incremental performance year-on-year.
• Identify sales opportunities and qualify key accounts in line with the company sales plan, which may involve the development of sales opportunities via KOLs and relationship management with OEMs.
• Initiate sales processes by scheduling appointments, making initial presentations, and understanding customer requirements. Build rapport with client accounts, explain product and service capabilities, and overcome objections.
• Carry out Lunch and Learn activities on sites to generate interest, trials, and ultimately leading to new sales.
• Assist clients in the evaluation of proposals and close sales.
• Manage territory issues and opportunities by developing productive business relationships with key opinion leaders and key accounts through strong business planning.
• Proactively identify promotion and exhibition opportunities and manage each promotional opportunity, working in close alignment with Marketing, Medical Affairs, and other functions.
• Regularly report on sales and promotional activities, business growth, quality improvement opportunities, market concerns, and competitive activity to local management.
• Participate in customer meetings from pre-sale, site qualification, site assessment (walkthrough), installation, and regular in-service/education to ensure optimum system performance and customer satisfaction.
• Perform on-site demonstrations and clinical training for customers to stimulate demand and improve customer knowledge across all appropriate departments and segments.
• Provide pre and post-sale product education to customers in support of demand and lead-generation strategies.
• Consult customers and distributors regarding the operation of products and maintain general after-sales technical support in support of sales activities working in close alignment with the Service Team UK.
• Work closely with the team to provide proactive problem-solving and timely follow-up of customer issues. Utilize all available support resources (technical customer service and marketing) to provide the best possible customer experience.
• Respond to customer inquiries that address technical, logistical, and general support-related issues.
• Contribute to the development of educational and market support tools for field or in-house use in close alignment with Marketing.
• Represent the business at local and national organizational meetings or events that are relevant to your responsibilities.
• Maintain customer databases as required.
• Assist the wider EMEA team and work with Head Office in relation to internal data management in D365 system including customer orders, dispatch, inventory management in a timely manner.
• Note that this is a field position with expectations to be 80% customer-facing.