Advanced Water Company
Key Account Manager
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Job Title - Key Account Manager
Area – National Coverage (UK & Ireland)
Reporting To – Head of Commercial
About Us
Advanced Water Company is a specialist distributor within the plumbing and heating sector, operating nationally across merchants, independent merchants, and buying groups. We are committed to structured growth, operational discipline, and long-term commercial sustainability.
We operate to ISO 9001 and ISO 14001 standards and place strong emphasis on professionalism, collaboration, and continuous improvement.
The Role
Advanced Water Company is seeking an experienced and commercially driven Key Account Manager to develop, manage, and grow relationships with strategically important merchant customers across the Plumbing, Heating, and Electrical sectors.
This is a senior customer-facing role with commercial ownership of an agreed portfolio of independent and regional merchant accounts. The successful candidate will develop strong relationships with key stakeholders at multiple levels, including business owners, directors, procurement teams, senior management, and merchant sales teams.
You will develop structured account plans, analyse customer performance, and identify opportunities to increase sales, gross margin, product and category penetration, and overall share of wallet.
Working closely with the Head of Commercial and Area Sales Team, you will ensure AWC takes a coordinated approach to its key customers and that opportunities identified at account level are effectively developed across the wider customer organisation.
You will also support the Head of Commercial across selected national accounts and buying-group relationships, providing exposure to larger and more complex customer structures and the opportunity to broaden your commercial responsibilities as AWC continues to grow.
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Key Responsibilities
- Take commercial ownership of a portfolio of key merchant accounts.
- Develop and maintain strong relationships with senior decision-makers, procurement teams, regional management, and merchant sales teams.
- Create and deliver structured account plans for strategically important customers.
- Identify opportunities to increase sales, gross margin, product penetration, category penetration, and share of wallet.
- Analyse customer performance and translate commercial information into clear opportunities and actions.
- Lead structured customer meetings, business reviews, and commercial discussions.
- Develop strategically relevant new merchant relationships and commercial opportunities.
- Work closely with the Area Sales Team to coordinate activity and maximise opportunities across key customers.
- Support the Head of Commercial with selected national accounts and buying-group relationships.
- Monitor customer, competitor, and market activity and provide relevant commercial insight to the wider business.
- Maintain accurate customer, relationship, and opportunity information within the company's CRM.
- Represent AWC at customer events, exhibitions, conferences, and industry networking opportunities.
Key Skills & Experience
- Previous experience within the Plumbing, Heating, or Electrical merchant sector.
- Strong understanding of the UK & Ireland merchant environment and buying groups.
- Proven experience managing and growing significant customer accounts.
- Experience developing relationships with senior customer stakeholders and commercial decision-makers.
- Strong commercial awareness with the ability to identify and develop profitable growth opportunities.
- Ability to analyse sales and customer information and use it to develop structured account plans.
- Strong relationship-building, influencing, and negotiation skills.
- Ability to understand the wider objectives and requirements of a customer's business rather than focusing solely on individual products.
- Proactive, commercially driven, and confident in front of customers.
- Ability to influence and coordinate activity internally without direct management authority.
- Existing relationships with key stakeholders across the Plumbing & Heating merchant sector would be highly advantageous.
- Previous Key Account or National Account Management experience would be advantageous.
- External sales leadership experience would be desirable.
- Willingness and ability to travel nationally across the UK & Ireland.
- Full UK driving licence.
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Why Join Us?
- Take commercial ownership of strategically important customer relationships within an established and growing business.
- Opportunity to make a visible impact on customer growth, product penetration, and AWC's wider commercial performance.
- Opportunity to develop relationships across leading merchant organisations and buying groups.
- Join a business investing in structured, sustainable growth and the continued development of its commercial capability.
- For the right individual, opportunity to broaden commercial responsibilities as AWC continues to grow.
Package
Competitive Salary, Company Car (EV), Annual Bonus, Healthcare Cash Plan, Life Assurance, and Length of Service Rewards, including increasing Pension Contributions and Holiday Allowance.
If you feel you have the necessary skills and experience to excel in this role, we would love to hear from you.
Apply through the link or send a copy of your CV to Elliot.w@advancedwater.co.uk.
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