Cipla
Key Account Manager - Generics
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Job Purpose
An enthusiastic self-motivated sales professional who will lead and develop new sales opportunities within independent pharmacy groups with the key objective of increasing UK sales volume and overall market share of the Cipla generic portfolio.
Key Accountabilities
Driving sales
- Develop the sales plan and strategy to accelerate and drive incremental sales and market share growth in line with quarterly and annual sales targets.
- Achieve agreed annual sales target and market share growth within the channel.
- Clear targeted approach by SKU level focusing on profit as well as revenue.
- Regularly monitor and appraise performance to identify areas to maintain and improve.
- Regular collaboration with NSM to accelerate and execute on opportunities.
- Study market data and monitor Cipla performance vs market performance.
- Use market information to identify initiatives to grow the business.
- Formulate plans with accountabilities and milestones, initiate corrective action when required.
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Supply management
- Accurate forecast management on all SKUs within the portfolio, maintain consistent communication with SCM team to be fully aligned on time and process from manufacture to supply.
- Prepare bottom-up sales forecast for the year and break it down by month.
- Ensure accurate forecast in place and aligned with SCM to deliver growth opportunities and eliminate lost sales.
- Conduct regular meetings and maintain consistent communication to understand future supply challenges and share agreed growth opportunities.
- Drive appropriate portfolio management strategy in support of the NSM.
Relationship management
- Be a Cipla Brand Ambassador, consistently supporting and delivering customer needs and successful patient outcomes.
- Segment and map key pharmacy groups.
- Identify and engage key decision makers within the groups to ensure successful outcomes.
- Develop long-term business relationships with an agreed contractual agreement.
- Be seen as a trusted and reliable partner and as the expert in the industry.
- Build trusting business relationships to help maximize knowledge of market challenges and look to support with positive outcomes.
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Business intelligence
- Support BDM team through sharing market insight and trends in identifying new opportunities for IH and IL MA’s.
- Consistently share insight and feedback gained by customer engagement on market trends and opportunities.
- Have a clear knowledge of the generics landscape outside of Cipla portfolio to identify shortages and potential opportunities.
Skills & Knowledge
- Relevant experience: 4-5 years of Account Management
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