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Key Account Manager - On Trade & Regional Wholesale - North of England
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Our client is an exciting premium drinks business that is continuing to invest in the UK On Trade. As part of their ambitious growth plans, they're looking to appoint a commercially driven Key Account Manager to develop their presence across the North of England.
This is a fantastic opportunity for someone who thrives on building relationships, identifying new business opportunities and taking ownership of a developing territory. Rather than inheriting a mature customer base, you'll play a key role in shaping long-term commercial success across your region.
The Role
Reporting into the Commercial Controller you'll be responsible for managing and growing relationships across regional wholesalers, managed pub operators and the independent On Trade.
Working autonomously, you'll develop commercial plans, negotiate trading agreements, identify new distribution opportunities and execute activation plans that deliver sustainable growth.
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You'll collaborate closely with internal teams while taking ownership of your territory, using commercial insight and customer knowledge to drive performance.
Key Responsibilities
- Develop and grow regional wholesale and On Trade customer relationships.
- Identify and win new business across your territory.
- Manage existing accounts to maximise sales and profitability.
- Build joint business plans with customers.
- Negotiate trading terms and promotional activity.
- Deliver volume, distribution and revenue targets.
- Manage budgets and investment effectively.
- Analyse performance and identify commercial opportunities.
- Represent the business at customer meetings and industry events.
About You
We're looking for an established Key Account Manager who combines strong commercial acumen with excellent relationship-building skills.
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You'll ideally have:
- Experience managing On Trade or regional wholesale accounts.
- A strong understanding of commercial negotiations and P&L management.
- Experience developing customer business plans.
- Excellent communication and influencing skills.
- A proactive, self-sufficient approach.
- The ability to identify opportunities and build long-term partnerships.
- Existing relationships within the Northern On Trade would be highly advantageous.
What's on Offer
- £45,000-£50,000 basic salary (DOE)
- £5,000 Car Allowance
- Bonus
- Excellent benefits package
- Genuine autonomy to shape and develop your territory
- Opportunity to join an ambitious, growing premium drinks business
If you're looking for a role where you can genuinely make an impact and help build the next stage of growth, we'd love to hear from you.
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