People Marketing Fashion Recruitment
Key Account Manager- Reebok
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The Key Account Manager
The Key Account Manager will be responsible for managing and developing a portfolio of strategic UK retail accounts, driving sustainable sales growth, profitability, and brand presence across the market. Acting as the primary commercial contact for key customers, the role will focus on building long-term partnerships, delivering seasonal sales objectives, and ensuring best-in-class execution across all aspects of the customer journey.
Working cross-functionally with product, merchandising, supply chain, finance, and marketing teams, the Key Account Manager will lead account planning, forecasting, range presentations, and commercial negotiations to maximize business performance. The successful candidate will combine strong commercial acumen, analytical capability, and relationship management skills to identify growth opportunities and deliver exceptional results within a fast-paced and dynamic environment.
Key Account Manager - The Role
- Lead seasonal sell-in appointments, range presentations, and line reviews with key accounts.
- Build and maintain strong commercial relationships with existing customers, also identifying new business opportunities.
- Develop and execute account plans to achieve agreed sales, margin, and growth objectives.
- Manage and optimize order forecasts, sales targets, delivery timelines, and seasonal critical paths.
- Monitor order books, shipment status, and inventory availability to ensure on-time delivery and customer satisfaction.
- Analyze sell-through performance, marketplace trends, and competitor activity to identify opportunities and risks.
- Negotiate commercial agreements, pricing structures, payment terms, and promotional activity with customers.
- Partner with merchandising, supply chain, customer service, and marketing teams to ensure seamless execution of plans.
- Oversee customer onboarding, contract management, and account administration processes.
- Monitor customer compliance with agreed trading terms and support resolution of any commercial disputes.
- Work collaboratively with finance teams to manage account receivables and minimize overdue balances.
- Champion customer needs internally and act as the primary escalation point for strategic accounts.
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Key Account Manager - The Person
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- Proven experience in Key Account Management, National Account Management.
- Strong commercial acumen and negotiation skills.
- Experience within footwear, apparel, sporting goods, fashion, or consumer products industries.
- Demonstrable experience managing large customer portfolios and delivering sales growth.
- Strong analytical skills with the ability to interpret sales, inventory, and sell-through data.
- Excellent presentation and communication skills.
- Advanced Microsoft Excel and PowerPoint capabilities.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience working cross-functionally with supply chain, product, finance, and marketing teams.
- Willingness to travel domestically and internationally as required.
We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.
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