• Win new private aviation clients

  • Build and actively work a targeted pipeline of private jet operators, aircraft management companies and relevant aviation partners.
  • Use direct outreach, referrals, industry relationships and in-person meetings to open doors. Lead opportunities from initial contact through tastings, proposals and first orders, with a clear focus on converting new clients into regular, profitable accounts.

• Build relationships with the people who influence orders

  • Develop strong relationships across procurement, flight operations, concierge teams, cabin crew and other relevant decision-makers.
  • Understand the different priorities of each stakeholder and ensure they know how you can support them. Build relationships across multiple contacts within each account so our position does not depend on a single individual.

• Be a visible, regular presence with clients

  • Maintain a consistent in-person rhythm across key FBOs, operator offices and crew rooms, with drop-ins, tastings and sample deliveries, so you can be front of mind with the people placing orders.

• Reactivate dormant and underperforming accounts

  • Identify accounts that have stopped ordering, reduced their spend or have yet to reach their potential.
  • Establish the reasons behind their ordering behaviour and create targeted plans to win back business through regular contact, meetings, tastings, kitchen visits and improvements to the service or offer.

• Turn client feedback into stronger service and retention

  • Work closely with customer service, operations and culinary teams to address recurring issues, clarify client preferences and improve the overall experience.
  • Maintain commercial ownership of the relationship while coordinating with the teams responsible for delivery. Ensure commitments made to clients are achievable and that issues are followed through to resolution.

• Win business on sustainable commercial terms

  • Develop pricing and commercial proposals with the relevant internal teams, balancing competitiveness with margin and operational requirements.
  • Understand the cost implications of client requests, discounts and service commitments. Grow account value through the quality and relevance of our offer, supported by disciplined pricing.

• Establish clear account and pipeline visibility
  • Maintain accurate CRM records, account plans and opportunity tracking, with clear next steps and ownership.
  • Use sales data and client feedback to monitor active accounts, ordering frequency, average order value, retention and profitability. Report progress against targets and identify where additional action or support is needed.

Key Requirements

• A track record of growing existing accounts and winning new business. You can demonstrate how your actions have increased client spend, reactivated accounts and converted prospects into repeat customers.
• Relevant commercial experience. A background in private aviation, catering, premium hospitality or a comparable service business with demanding clients and recurring purchasing.
• Strong relationship and sales skills. Comfortable building trust with operational contacts and senior decision-makers, asking for more business and closing opportunities.
• A proactive approach to prospecting. Willing to initiate contact, secure meetings and persist through the sales process.
• Commercial and analytical ability. Confident using sales data, pricing and margin information to prioritise opportunities and develop account plans.
• An understanding of service-critical environments. You appreciate the importance of accuracy, reliability, responsiveness and flexibility in private aviation.
• Strong organisation and follow-through. Able to manage an existing portfolio alongside a new business pipeline, keeping commitments and maintaining accurate records.
• Effective internal collaboration. Able to work constructively with customer service, operations and culinary teams to deliver on client expectations.
• Private aviation knowledge and relationships. Existing connections with operators, aircraft management companies, procurement teams or cabin crew would be a strong advantage.
• Willingness to travel regularly and be out in the field. Comfortable spending time with clients across the UK and at our London kitchen. The ability to pass airside security vetting is required.