Shelly Group
Key Account Manager UK & Ireland
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We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more, if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.
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Key Account Manager – UK & Ireland
Your Role
As Key Account Manager for the UK and Ireland, you own and grow relationships with Shelly’s Tier 1 and Tier 2 accounts across the region. You combine hands-on sales with the operational and administrative follow-through that keeps every account moving - from commercial plans and client meetings to forecasts, orders, reporting, and internal coordination. You also represent Shelly at trade shows and partner events, turning promising conversations into long-term business growth.
Requirements
- Proven experience in key account management, national account management, B2B sales, or a similar commercial role
- Experience working with Tier 1 and Tier 2 retailers, distributors, partners, electrical wholesalers, or other strategic customers
- Understanding of the UK and Ireland markets and know-how to build effective relationships with buyers, commercial teams, and key decision-makers
- Experience from consumer electronics, smart home, IoT, electrical products, DIY, retail, or distribution - this is a strong advantage
- Understanding of account planning, pricing, margins, promotions, sales forecasting, and commercial negotiations
- Strong sales mindset combined with excellent administrative and operational discipline
- Comfortable presenting a commercial proposal as well as working with reports, orders, forecasts, and follow-up actions
- Communicate clearly, negotiate confidently, and build trusted long-term relationships
- Work confidently with CRM systems and MS Office, particularly Excel and PowerPoint
- Proactive, well-organized, and able to manage several accounts and priorities without losing sight of the details
- Excellent written and spoken English
- Available to travel regularly across the UK and Ireland for client meetings, exhibitions, trade shows, and partner events
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Responsibilities
- Manage and grow a portfolio of Tier 1 and Tier 2 accounts across the UK and Ireland
- Act as the main point of contact for your customers and build strong relationships with buyers, commercial teams, and key decision-makers
- Create and execute account plans that support sales targets, revenue growth, wider product distribution, and long-term partnerships
- Identify opportunities for new product listings, upselling, cross-selling, promotional campaigns, and account expansion
- Lead customer meetings, commercial reviews, product presentations, and negotiations
- Negotiate pricing, promotional plans, commercial terms, and agreements in line with Shelly’s business goals
- Prepare sales forecasts, offers, price lists, reports, presentations, CRM updates, and all related account documentation
- Monitor sales performance, stock levels, promotions, margins, targets, and open commercial topics, and take action when something needs attention
- Coordinate orders, product availability, deliveries, invoices, returns, claims, and customer requests with Sales Operations, Logistics, Finance, Marketing, and Customer Support
- Keep meeting notes, action points, deadlines, and customer commitments organized and follow through until every topic is closed
- Plan and attend exhibitions, trade shows, customer events, and partner meetings, representing Shelly with energy and professionalism
- Travel regularly across the UK and Ireland to strengthen relationships, understand customer needs, and uncover new sales opportunities
- Track competitor activity, market developments, and customer feedback, and share practical insights with the wider Shelly team
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Benefits
- A key role in building Shelly’s UK presence
- High autonomy and direct access to decision-makers
- Permanent UK-based employment
- Competitive salary
- Flexible working (hybrid/remote)
- Free access to all Shelly devices
- Travel budget for events, trainings, and partner visits
Ready to join the Shelly Revolution? Let’s build the future of smart living together. Hit that Apply button — we can’t wait to meet you.
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