TINK TEAM LTD.
Kickstarter Campaign Manager
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TINK TEAM LTD — Remote
Tink Team is an independent game studio developing multiple PC titles for Steam, supported by an international team of developers, artists, animators, designers, and audio professionals.
We are now preparing a Kickstarter campaign for one of our upcoming PC games, and we are looking for an experienced Kickstarter Campaign Manager to take ownership of the campaign strategy, preparation, and execution.
⚠️ PLEASE READ THE COMPENSATION SECTION BEFORE APPLYING. This is not a salaried position. There is also no equity, ownership, or percentage of the game’s future revenue attached to this role. Compensation will instead be based on an agreed percentage of the funds successfully raised through the Kickstarter campaign.
The Role
We are not looking for someone who simply understands digital marketing. We are looking for someone who understands Kickstarter specifically — how successful campaigns are structured, prepared, launched, promoted, and managed from pre-launch through completion. You will work directly with the studio leadership and coordinate with our existing game development, art, and marketing resources. Your objective is simple: Build the strongest possible Kickstarter campaign and help turn interest in the game into committed backers.
What You Will Do
- Develop the overall Kickstarter campaign strategy
- Create the complete pre-launch and launch roadmap
- Define campaign positioning, messaging, and campaign structure
- Help determine the funding goal and campaign milestones
- Design the reward and pledge-tier strategy
- Help structure stretch goals where appropriate
- Plan the Kickstarter pre-launch page
- Help prepare the campaign page structure and written content
- Identify which screenshots, renders, GIFs, videos, and other creative assets are required
- Coordinate asset requirements with our internal development and art teams
- Develop the audience-building strategy before launch
- Build the campaign communication calendar
- Plan Kickstarter updates and backer communications
- Help develop email, social media, and community activation strategies
- Identify relevant creators, press, communities, and promotional opportunities
- Review campaign metrics and adjust strategy during the live campaign
- Manage the campaign from preparation through launch and completion
- Help prepare post-campaign backer communication and handover
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What We Are Looking For
Required
- Previous hands-on experience with Kickstarter or comparable crowdfunding campaigns
- Strong understanding of Kickstarter campaign mechanics and backer behavior
- Experience with campaign positioning, pledge tiers, rewards, and conversion funnels
- Ability to build a clear campaign roadmap from pre-launch to completion
- Strong written and verbal communication skills
- Comfortable coordinating multiple contributors and creative disciplines
- Data-driven approach to campaign performance and decision-making
- Strong organizational and project-management skills
Strongly Preferred
- Experience with video game Kickstarter campaigns
- Experience with PC / Steam games
- Experience building Kickstarter pre-launch audiences
- Experience with gaming communities, creators, influencers, or press outreach
- Previous involvement in a successfully funded campaign
- Understanding of Kickstarter analytics, conversion rates, follower-to-backer conversion, and campaign pacing
You Will Not Be Working Alone
Tink Team already has contributors covering areas including:
- Game Development
- 3D Art
- Character Art
- Environment Art
- Animation
- VFX
- UI/UX
- Audio
- Production
We are looking for someone who can bring these resources together into a coherent Kickstarter campaign strategy, identify what is missing, and drive the campaign toward launch.
Working Model
- Fully Remote
- Flexible working hours
- Project / campaign-based engagement
The workload will vary depending on the campaign stage, with greater involvement expected during the final pre-launch period and while the Kickstarter campaign is live.
Compensation — Please Read Carefully
- Salary: None
- Game Revenue Share: None
- Company Equity: None
This role uses a campaign-success-based compensation model. The selected Campaign Manager will receive an agreed percentage of the Kickstarter funds successfully raised and received by the campaign, subject to the terms agreed before work begins. The percentage and exact calculation basis will be defined clearly in the agreement before the engagement starts. This means your compensation is directly connected to the success of the campaign.
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This opportunity is therefore best suited to someone who:
- Is comfortable with performance-based compensation
- Believes they can materially improve campaign results
- Understands the risks and opportunities of crowdfunding
- Wants meaningful ownership of the campaign execution — without taking equity or game revenue rights
About Tink Team
Tink Team Ltd is a UK-based independent game studio developing a portfolio of PC games for Steam. We work with an international team through a flexible and collaborative production model, bringing together specialists across development, art, animation, VFX, audio, and production. Our goal is to build commercially viable games while maintaining a lean and scalable studio structure. For this campaign, we are looking for someone who can bring real crowdfunding expertise into that production model.
How to Apply
Please apply with:
- A short introduction about yourself
- Links to Kickstarter or crowdfunding campaigns you have worked on
- Your exact role in those campaigns
- Campaign funding goal and final amount raised, where publicly available
- What you believe you contributed to the campaign's performance
- Your availability
- Your preferred campaign-success percentage or compensation structure
Applications without relevant crowdfunding experience may not be considered. If you have previously helped take a campaign from idea → pre-launch → launch → funded, we would particularly like to hear from you. Join Tink Team and help us turn our next game campaign into a successfully funded Kickstarter.
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