Sendfluence
Klaviyo Account Director
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Klaviyo Account Director
About Sendfluence
Sendfluence is a specialist email marketing agency helping ambitious brands get more from Klaviyo. We work closely with our clients to improve retention, customer lifetime value and revenue through better email strategy, campaigns, automations, segmentation and optimisation.
We're looking for an experienced Klaviyo Account Director to take ownership of a portfolio of client relationships and become the strategic lead across their accounts.
This is not purely an account management role. You'll need to understand Klaviyo in detail, interpret customer and revenue data, identify opportunities, develop strategies and then work closely with our copy, design and implementation teams to bring those strategies to life.
The Role
As Klaviyo Account Director, you'll sit at the centre of our client relationships.
- You'll be responsible for understanding each client's business, commercial objectives and customer data, then translating that into a clear email and retention strategy.
- You'll lead regular client conversations, review performance, identify opportunities for growth and ensure our internal teams have the direction and information they need to execute effectively.
- You'll ultimately be responsible for ensuring clients feel that Sendfluence is a strategic partner to their business, rather than simply an outsourced email marketing team.
What You'll Be Doing
Client Strategy & Relationships
- Own and develop relationships across a portfolio of Sendfluence clients
- Become a trusted strategic partner to founders, marketing teams and ecommerce leaders
- Understand each client's wider commercial objectives, customer journey and growth priorities
- Lead client meetings, strategy sessions and performance reviews
- Proactively bring clients new ideas, opportunities and recommendations
- Maintain strong client satisfaction and long-term relationships
- Identify risks within accounts and address them before they become problems
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Klaviyo Strategy
- Develop overarching Klaviyo strategies for each client
- Analyse account performance and identify opportunities to increase revenue, engagement and customer lifetime value
- Review campaign and flow performance in detail
- Identify opportunities across segmentation, personalisation, deliverability, frequency and automation
- Develop testing strategies across campaigns and flows
- Recommend new flows, campaigns and customer journeys
- Help clients understand how email fits into their wider retention and ecommerce strategy
- Keep clients ahead of new Klaviyo functionality and best practices
Data & Performance
- Get into the detail of client performance data
- Analyse revenue attribution, flow performance, campaign performance, segmentation and engagement
- Identify trends and explain what is driving performance
- Turn data into clear, commercial recommendations
- Develop reporting that focuses on what actually matters to the client's business
- Challenge assumptions and use data to influence future strategy
Internal Leadership
- Translate client objectives into clear briefs for our copy, design and implementation teams
- Work closely with our specialists to ensure strategy is executed correctly
- Review work from a strategic and commercial perspective before it reaches the client
- Ensure campaigns, flows and projects remain aligned with the wider strategy
- Help prioritise activity based on expected commercial impact
- Become the bridge between the client and our delivery team
What We're Looking For
We're looking for someone who combines strategic thinking, strong client management and deep Klaviyo knowledge.
You should ideally have:
- Significant hands-on experience working with Klaviyo
- Experience managing ecommerce or consumer brand accounts
- Strong knowledge of email marketing strategy, flows, campaigns and segmentation
- A strong understanding of ecommerce retention and customer lifecycle marketing
- Confidence analysing data and turning it into actionable recommendations
- Experience presenting strategies and performance to senior clients
- Excellent communication and relationship-building skills
- The ability to challenge clients constructively when required
- Strong commercial awareness
- The ability to manage multiple client accounts and priorities
- Experience working with designers, copywriters and technical/implementation teams
- Agency experience would be highly beneficial.
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You'll Be Successful In This Role If...
- Clients see you as an extension of their internal marketing team
- You're constantly identifying opportunities rather than waiting for clients to ask
- You understand why performance is moving, not simply what the numbers are
- Your strategies translate into measurable commercial improvements
- Our internal teams have clear direction and strong briefs
- Clients stay with Sendfluence because they value the strategic relationship as much as the execution
- You can comfortably move between a high-level commercial conversation and the detail inside a Klaviyo account
The Person
You'll probably enjoy this role if you're naturally curious about what makes brands grow.
- You'll want to understand the client's entire business rather than simply their next email campaign.
- You'll be comfortable discussing strategy with a founder in one meeting, analysing Klaviyo data immediately afterwards, then briefing a designer or copywriter on what needs to happen next.
- Most importantly, you'll take ownership. We want someone who looks at an account and thinks: What's working? What's not? What's the opportunity? And what should we do next?
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