Responsibilities

Strategy & Planning

• Diagnose the offer for each page. Work out where the customer sits, from unaware of the problem through to actively comparing competitors, and let the page structure follow from that.
• Set the angle on your own accounts. You're expected to be doing this by day 90.
• Write the copy and produce the wireframe before any build work starts.

Execution & Delivery

• Produce direct response landing pages, presells and advertorials, plus product page systems that hold up across large catalogues.
• Build the approved concept in full, including briefing and directing AI image and video tools.
• Deliver around twenty units of work a month across a pod of up to ten accounts. That means three to four new pages and fifteen or more iterations on live pages. Iterations include new hooks, new hero treatments, restructured proof sections and single-section tests.

Collaboration & Communication

• Submit each concept to the Head of CRO for a single, asynchronous review before the build. A wrong angle caught at that stage costs hours rather than a week.
• Work in a pod with an account manager and a developer. The developer handles Shopify and technical implementation.
• Hand finished pages to technical QA, then to the account manager, who presents them to the client. You won't run client delivery calls.

Quality & Standards

• Write a copy that performs inside each client's commercial and regulatory limits, such as pricing restrictions or a list of claims you can't make. The copy works within those limits and does not look for ways around them.
• Hold the brand, tone and compliance context for each of your accounts without needing it re-explained.
• Build from the CRO design systems and add to them, so repeatable elements stay consistent and fast to produce.

Measurement & Improvement

• Treat live pages as ongoing work. Most accounts are long-running, so pages are measured and iterated, not shipped once and left.
• Track how your concepts do at first review. By day 60 they should be clearing more often than not.
• Look honestly at pages that underperformed, work out why, and apply it to the next one.

Requirements

• Must be able to overlap at least four hours a day with EST business hours (non-negotiable).
• Proven direct response copywriting experience in any medium: email, paid social, video sales letters, advertorials or product pages. We don't ask for a degree or a set number of years.
• Written English at native or near-native level. The work is judged sentence by sentence.
• Working fluency with AI tools for copy, imagery and page build, such as Claude Code, Lovable or Cursor.
• Experience producing web pages or interfaces, whether through design, copy or build.
• The ability to look at a page critically and spot where structure, hierarchy or order is hurting conversion.
• A track record of hitting deadlines at volume across several brands at once.
• Familiarity with DTC ecommerce, writing within regulatory or pricing constraints, and basic HTML and CSS is a plus. Shopify or Liquid development and specific design tools are not required.

Skills you bring

• Highly organised and reliable with a sharp eye for detail.
• Strong communicator and approachable team player.
• Curious, adaptable, and motivated to learn.
• Comfortable working across time zones in a distributed team.
• Able to handle concept feedback and client constraints with professionalism.

About us

Growth Shop is a London growth agency for direct-to-consumer brands. Since 2019 we've generated over $1B in ecommerce growth and managed $150M+ in paid spend for brands like Victoria Beckham Beauty, Resident Home and Trouva; and we back some of the brands we scale with our own capital, not just our time. Paid, CRM, CRO, SEO, creative and data science sit under one roof, built to move brands from $5M to $50M and beyond.