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Role Overview
Liberty is looking for a Brand Manager to join our Liberty Beauty team, leading the strategic development and positioning of the LBTY brand. You'll manage product innovation and marketing end to end, from concept to launch, building brand equity and driving consumer engagement across all beauty categories.
This is a role for someone who can blend creative vision with commercial acumen, ensuring every touchpoint reflects the brand's identity. As custodian of the brand, you'll partner closely with Design, Production, Logistics, Compliance, Merchandising, and Marketing.
Key Responsibilities
Product Development & Innovation
- Own the end to end product development process: ideation, concept validation, formulation, testing, packaging, and go to market launch
- Spot emerging beauty trends and white space opportunities for innovation
- Partner with formulators, packaging designers, and supply chain to deliver high quality, on brand products, on time and on budget
- Build strong supplier relationships and manage the critical path to keep launches on track
- Manage SKU lifecycle and performance with data driven recommendations
- Brief artwork, propose product copy, and approve final packs with a sharp eye for detail
- Liaise with compliance and product registration contacts to ensure global compliance
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Industry & Competitive Analysis
- Monitor category trends, consumer behaviour, and the competitive landscape
- Analyse campaign and sales performance to optimise future strategy
- Translate insights into actionable recommendations
- International market knowledge a plus
Launch Plans
- Help build marketing and launch plans, coordinating activity across brands
- Work with e-commerce, retail, operations, and creative teams for seamless, consistent launches
- Spot commercial opportunities and suggest on brand packaging and formulation ideas with cut through
- Report on in market performance post launch: bestsellers, slow sellers, and beyond
About You
- Previous experience in product development (beauty product development with a brand background preferred)
- Highly organised, results oriented, self motivated
- Creative eye with meticulous attention to detail
- Analytical mindset with experience in an analytical role
- A true team player
- Trend focused and passionate about beauty, on the cutting edge of category innovation
- Proficient in Microsoft Suite
- Minimum 2 years' professional experience
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Liberty's Commitment to Equality
Liberty is proud to be an equal opportunities employer and opposes all forms of unlawful discrimination. We are committed to creating an environment where people from all backgrounds can thrive – bringing their unique perspectives, skills, and experience to everything we do.
We are dedicated to eliminating both conscious and unconscious bias from our practices. Our approach is grounded in respect, fairness, and consistency, ensuring that no one is treated less favourably based on gender, race, age, disability, sexual orientation, religion or belief, or any other protected characteristic.
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