Referment
Lead Account Manager (9DAEF9F)
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Referment is working with an AI-powered B2B marketing technology company that helps enterprise teams personalise account-based campaigns across advertising, web experiences, and sales activation.
This is a commercially focused account management role owning the company’s largest customer relationships. You will be responsible for renewals and expansion, while building the account-management playbook for a growing software business. The role suits someone who enjoys combining strategic relationship management with hands-on revenue ownership.
The Role
- Own renewals and growth across a portfolio of mid-market and enterprise B2B customers.
- Map complex accounts, build multi-threaded relationships, and identify expansion opportunities across products, teams, and regions.
- Run business reviews and roadmap conversations with senior stakeholders in marketing, account-based marketing, sales development, and operations.
- Use product adoption and engagement signals to uncover cross-sell and upsell opportunities.
- Create practical processes for account mapping, renewal planning, and expansion discovery.
- Work closely with Customer Success, Sales, and Product to improve adoption and shape commercial expansion paths.
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What We’re Looking For
- Three to eight years’ experience in account management, customer success, or another commercial client-facing role.
- A proven record of retaining and expanding B2B software accounts.
- Experience managing mid-market or enterprise customers and building relationships beyond a single contact.
- Strong commercial judgement, including the ability to uncover value, budget, and urgency.
- An organised, structured approach to discovery, account planning, and follow-through.
- Comfort working in a startup or scale-up environment where you will help create the playbook.
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Experience in marketing technology, account-based marketing, or sales technology would be useful, but strong enterprise software account-management experience from an adjacent market could also translate well.
This could suit an experienced Account Manager, Enterprise Customer Success Manager, or commercially minded Client Partner who wants direct ownership of renewals, expansion, and the development of a new account-management function.
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