ITV
Lead Analyst
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Workplace: White City, London - Hybrid
Contract Type: Permanent
The Team
As a member of the Central Insights Team, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as developing a deep understanding of our own viewers and their behaviours. This role will work closely with cross-functional teams to identify and address key strategic decisions and work together to design multi-methodology techniques - using research, analytics, and data science. As the Lead Insight Analyst, you will be exposed to the full spectrum of ITV’s data capabilities, leveraging 1st and 3rd party data assets, along with business understanding, to generate the insights that the leadership team needs to make decisions that drive the desired outcomes for the ITV Media & Entertainment business.
The Role
As the Lead Insight Analyst for Central Insights, you will be working closely with the Head of Central Insights and Senior Insights Managers to curate data insight and innovation for the Central Insights team. Central Insights’ remit is to provide the M&E board with a holistic view of KPI performance in relation to the objectives and key results framework and measures of success within the business domains. Central Insights also plays a key part in the development of self-serve tooling, providing structured and reliable access to data across the organisation.
You will work cross-functionally with Lead Analysts in the other insight teams to understand key metric drivers across the business pillars of content, marketing, product, and distribution.
The Central Insights team is also responsible for the Forecasting of all M&E KPIs, including streaming and broadcast performance, which leverages capabilities across insight, analytics, and data science.
Key Deliverables
- Working with Data Science to productionise forecasting models and iterate new features
- Working with Head of Analytics and Lead Analytics Developer to build new analytics data products to improve analytics capabilities
- Taking advantage of new tools and data sets coming online this year
- Delivering initial proof of concepts for new initiatives
Example Initiatives
- Providing enhanced insights into viewer behaviours and preferences over time, across ITV and broadcast and streaming competitors
- Using analytics and data science to enhance our forecasting capabilities to deliver accurate and granular performance metrics that business partners can use to plan their strategies
- Designing data solutions and self-serve tools that surface key insights to enable Insights colleagues and business partners to understand and access key metric performance drivers
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Skills You’ll Need (Minimum Criteria)
- Vast experience of working in the data industry, preferably with extensive media and digital exposure
- Interest in and knowledge of the UK television industry, including the distribution channels and platforms of broadcast and streaming services and the different commercial models
- Proven track record of using data to drive direct to consumer relationships and business value
- Strong communication skills with the ability to tell commercially relevant stories with data
- Keen problem solver who is able to demonstrate critical thinking
- Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets, and recommendations
- Experience working with data platforms, ideally GCP and BigQuery, Google Analytics
- Experience working with data visualisation software, ideally ThoughtSpot and Data Studio
- Able to write production grade code in SQL or Python
- Extensive experience analysing large datasets on Data Mesh, Datalakes, or EDW’s
- Experience of establishing enterprise-scale self-serve tools
- Experience of forecasting techniques for use in business analytics
- Working knowledge of ML and its application to drive business value
- Be a team player in our collaborative and cross-functional environment
- Experience managing analyst workloads, project delivery, and training and development
Other Things We’re Looking For (Key Criteria)
- Lead role tasked with promoting and embedding insights, analytics, and experimentation to drive business value and outcomes
- Champion an experimentation mindset, process, and methodologies across business domains to empower your stakeholders to make faster, and more effective decisions using data
- Evaluating performance, making recommendations for strategies
- As part of a cross-functional team, develop and embed self-serve analytics solutions for business domains
- Experience of working within “matrix” organisational design
- Collaborate with cross-functional teams including insight managers, data scientists, engineers, and business stakeholders to drive projects forward
- Communicate analytics and insight to business stakeholders in a non-technical, commercial, and impactful manner
- Line management responsibility for a Senior Data Analyst and a Data Analyst
- Manage and coach a team, ensuring adherence to project timelines and agreed deliverables
- Responsible for training and developing team members to ensure they are empowered in their roles
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Your Work Matters to Millions
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world, and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow, and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV, and the course of your career. Don’t just watch it. Be part of it. Join ITV.
ITV is for everyone.
Disability Confident Leader
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability https://careers.itv.com/blog/joining-itv-with-a-disability.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because Those Who Make an Impact Deserve to be Rewarded for It
ITV offers some great rewards and benefits including:
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits https://careers.itv.com/life-at-itv/the-benefits
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