Croud
Lead Analyst, Strategic Analytics
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Shrewsbury, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £50,700 to £59,200. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is an independent global media, creative, and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.
We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology, and intelligence to deliver better business outcomes.
Our people and culture are central to how we operate. We’re proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.
At Croud, we believe in unlocking potential – elevating our people, our clients, and our communities through the power of intelligence, creativity, and collaboration.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energized by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.
As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation. The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions. This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients.
A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the “why” behind every metric or data point.
The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance, and improvement of clients’ testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e., pixel placement), and data aggregation.
As a Lead Analyst, you will implement and deliver best-in-class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.
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RESPONSIBILITIES
- Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
- Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
- Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.
- CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
- Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity.
- Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools.
- CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting.
- Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
- Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.
PERSON SPECIFICATION
Essential:
- 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
- Strong understanding of marketing and marketing analytics concepts.
- Familiarity with methods for measuring media effectiveness, directly and indirectly.
- Understanding of A/B and/or scientific testing and modeled measurement.
- Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging.
- Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
- Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
- Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager).
- Demonstrated experience implementing A/B testing methodologies.
- Familiarity with Conversion Rate Optimization (CRO) best practices and technology.
- Proven track record of working to and meeting deadlines.
- Proven time management skills and ability to manage tasks simultaneously.
- A mathematical and analytical mind.
- Strong communication, organization, and presentation skills.
- Experience working in teams to meet a common goal.
Desirable:
- Previous agency experience.
- Experience working in Adobe Analytics.
- Experience working in VWO and/or Optimizely.
- Experience with advanced attribution modeling.
- Knowledge of SQL or Python for deeper data manipulation.
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COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years.
- 25 days holiday a year.
- Discretionary annual performance-based incentive.
- Sale commission.
- Recruitment referrals bonus.
- Health & Wellbeing contribution.
- 2 Recharge Days each holiday year.
- Ride to Work scheme.
- Railcard.
- Season Ticket loan.
- Home office screen.
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee.
- Weekly treat: Enjoy a complimentary lunch on us every week.
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave.
- Life insurance and income protection.
- Medical Cash Plan.
- Pension.
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform).
- Peer to peer recognition scheme 'bonusly'.
- Team off-sites/regular socials.
- Year-round holiday parties.
- Flexible working options.
- Day to make a difference.
Standard hours are from 9.00 am to 5.30 pm, with flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients, and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
- In it together: Our value on integration, collaboration, and outcomes.
- Eye on the future: Our value on futurism, creativity, and passion.
- Generous in spirit: Our value on people, development, and inclusion.
- Do what you say: Our value on integrity and accountability.
- Make a difference: Our value on purpose and impact.
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