HH Global
Lead Designer (B2B Marketing + Brand), London
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Join the global leader in responsible marketing activation services
At HH Global, we help the world’s most recognized brands turn their growth ideas into measurable impact through responsible marketing activation.
We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing execution at scale.
With over 4,000 colleagues across more than 55 countries, you’ll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Purpose of the role
HH Global is at a pivotal point in its brand evolution. As we continue to strengthen our market position and tell our story more effectively, creative excellence will be critical to our success. This role offers the opportunity to shape how we as a global organization, present ourselves to clients, prospects, partners and colleagues. You'll play a central role in defining the future look and feel of HH Global, helping us create a brand experience that is more inspiring, more differentiated and more impactful than ever before.
We're looking for a highly creative and strategically minded Lead Designer to help elevate HH Global's brand and creative output globally. Sitting within the Brand Creative team and working closely with the Global Marketing function, this role will serve as the creative lead across key marketing and brand initiatives. You'll help shape the future direction of our visual identity, play an instrumental role in our upcoming brand refresh and bring fresh thinking that pushes our brand into new and more distinctive territory.
This role is ideal for someone who combines strong conceptual thinking with exceptional design craft. You'll be responsible for developing creative ideas, visual narratives and brand experiences that elevate our market presence across campaigns, content, events, digital platforms, thought leadership and strategic business initiatives.
Alongside leading creative development, you'll act as a brand champion and trusted partner to teams across the business, helping drive best practice, consistency and creative excellence across everything we produce. While this role will predominantly focus on marketing and brand initiatives, there will be opportunities to support high-value pitch activity, executive communications and strategic business projects where creative thinking can make a meaningful impact.
This is a blended / hybrid role based between Home and our office in Bishopsgate.
Key responsibilities
Brand evolution + creative leadership
- Play a leading role in the development, launch and global rollout of HH Global's evolving brand identity
- Help define and elevate the visual language of HH Global, ensuring it reflects our ambition, innovation and leadership position within the industry
- Lead the conceptual development of creative ideas, campaigns and visual storytelling approaches across key marketing initiatives
- Translate business objectives and marketing strategies into engaging and impactful creative solutions
- Develop scalable design frameworks, templates and systems that support consistency while enabling creativity
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Marketing + brand design
- Lead creative direction across a broad range of marketing channels, including digital, social, website, video, thought leadership, events, print and internal communications
- Drive the visual execution of major brand campaigns, content programs, events and strategic marketing initiatives
- Partner with content, communications and marketing teams to bring stories and ideas to life through compelling visual experiences
- Work closely with external agencies and internal teams to ensure creative output consistently reflects best-in-class standards
- Explore new formats, technologies and design approaches that help differentiate HH Global in the market
Brand guardian + creative excellence
- Serve as an ambassador for the HH Global brand, promoting consistency and excellence across all visual communications
- Support the continued development and adoption of brand guidelines, tools and resources
- Provide expert guidance on visual storytelling, presentation design, brand application and creative best practice
- Review key brand assets and high-profile projects, providing creative direction and quality assurance where required
- Partner with teams across the business to ensure brand standards are understood and effectively implemented
Strategic projects + executive visibility
- Support high-value client pitches and strategic business opportunities through creative ideation and design leadership
- Contribute to the development of premium pitch presentations, immersive experiences and branded environments when required
- Support executive-level communications and key internal initiatives that require high-impact creative thinking
- Collaborate with senior stakeholders to identify creative opportunities that enhance the brand experience across the organization
Team collaboration + mentorship
- Work closely with the Head of Brand Creative and Global Head of Marketing to drive the ongoing evolution of the HH Global brand
- Provide creative leadership and mentorship to the wider design team, freelancers and agency partners
- Foster a culture of creativity, innovation and continuous improvement
- Share knowledge, inspiration and emerging best practices across the team
Knowledge, skills + experience
- Experience in brand design, marketing design or creative agency environments
- A strong portfolio demonstrating conceptual thinking, brand development and creative excellence across multiple channels and formats. The portfolio should demonstrate the design journey from conceptualization to final output
- Exceptional understanding of typography, layout, color theory, composition and visual storytelling
- Experience leading creative projects from concept through to execution _ ability to develop strategic creative solutions that align with business and marketing objectives
- Experience supporting high-value pitch, bid or sales enablement activity
- Knowledge of event, experiential and environmental design
- Strong presentation and stakeholder management skills, with confidence engaging senior leaders both through written and oral presentations _ experience working within complex, fast-paced and multi-stakeholder environments
- Strong attention to detail and commitment to high-quality creative output _ ability to balance creativity with commercial and business objectives
- Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop and After Effects _ strong presentation design skills, particularly within PowerPoint and Keynote
- Experience designing for digital platforms, websites and social channels _ understanding of motion graphics, animation and video storytelling principles
- Knowledge of UX, UI and digital design best practices _ experience using AI-powered creative tools to enhance efficiency, ideation and content creation workflows
- Strong understanding of design systems and brand governance
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Desirable:
- Experience leading or supporting major brand refreshes or rebrands
- Designing within B2B, technology, professional services or global corporate environments
- Collaboration with offshore design teams
- Experience supporting high-value pitch, bid or sales enablement activity
What success looks like
Brand evolution: playing a visible, credited role in the brand refresh; not just present in the room, but shaping the actual direction of the visual identity, challenging where challenge is need and shaping the direction of the roll out of the new brand
Brand guardian: becomes the person people go to before something ships, not after - quality issues are being caught upstream, not fixed in review
Team + mentorship: Brand creative designers can point to specific ways their work or processes have improved
Stakeholder trust: senior leaders bring you in early on creative decisions rather than at the end
#LI-JW1
#LI-Hybrid
You belong in our global community
Belonging is at the heart of HH Global. We don’t just talk about inclusion; our teams recognize it as a fundamental part of our culture. Join the global leader in responsible marketing activation services and bring your authentic self to a team that values you for who you are.
We welcome job applications from all suitably qualified candidates and will make reasonable adjustments to our recruitment process to accommodate you. If you require this job advertisement in an alternative format, please reach out to HR.EMEA@hhglobal.com
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