Allianz UK
Lead Digital Marketing Consultant
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role Description
Allianz has an exciting opportunity for a Senior Digital Marketing Executive to join our Performance Marketing team. In this strategic role, you will help shape and deliver the digital marketing channel strategy across Allianz Personal and our brands, driving incremental growth through personalisation, SEO, Generative Engine Optimisation (GEO), AI-enabled marketing and emerging digital opportunities.
This role offers the opportunity to influence marketing strategy, lead innovative growth initiatives and work closely with senior stakeholders across the business.
Location
This role is based in our Bournemouth office, please note that this is a hybrid working role with the expectation that you attend the office twice a week.
Salary Information
- Pay: Circa £43,000 per year.
- The actual salary awarded will be dependent on your experience, skills, and location and forms part of Allianz's wider total rewards package.
About You
- You will play a key strategic role in developing and delivering digital channel roadmaps that support sustainable business growth.
- You will lead the personalisation roadmap, working with Analytics, Communications, and Digital Distribution colleagues to enhance customer experiences.
- You will drive the GEO strategy, collaborating across teams to strengthen visibility across AI-driven search and discovery platforms.
- You will lead strategic SEO initiatives, identifying opportunities to improve organic performance and adapting to changing consumer behaviours.
- You will identify, assess, and activate emerging channels, technologies, and digital opportunities through effective test-and-learn approaches.
- You will champion the adoption of AI-enabled marketing tools, automation, and approved internal agents to improve efficiency and performance.
- You will use customer, behavioural, and commercial data to prioritise activity, measure outcomes, and support investment decisions.
- You will support digital budget planning, forecasting, and performance management activities.
- You will build strong relationships with stakeholders, agency partners, and technology providers, providing strategic recommendations and updates.
- You will stay informed on industry trends, platform developments, and emerging AI innovations to identify new opportunities.
- You will ensure all marketing activity complies with legal, regulatory, and data protection requirements.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Essential Skills
- Experience in digital marketing and channel strategy within an in-house or agency environment.
- Proven ability to develop and deliver strategic roadmaps and growth initiatives across multiple stakeholders.
- Strong understanding of digital channels including personalisation, SEO, GEO, content marketing, paid media, and emerging platforms.
- Experience using customer, commercial, and behavioural data to identify opportunities and measure performance.
- Experience working collaboratively with Analytics, Communications, marketing teams, agencies, and senior stakeholders.
- Practical understanding of AI-enabled marketing, automation tools, and agent-based technologies within appropriate governance frameworks.
- Experience using analytics and reporting platforms such as Google Analytics 4, Power BI, Adobe Analytics, or similar tools.
- Strong understanding of the insurance market, relevant regulations, and compliance requirements.
- Excellent commercial awareness and the ability to build evidence-based recommendations.
- Strong written and verbal communication skills with the confidence to influence senior stakeholders.
- A proactive, self-motivated approach with the ability to take ownership and deliver results.
- Excellent analytical, organisational, and prioritisation skills with strong attention to detail.
- Ability to think creatively and identify practical solutions to business challenges.
- Strong Microsoft Office skills, particularly Excel and PowerPoint.
- Responsible Artificial Intelligence usage.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What We Will Offer You
- Flexible benefits package.
- Flexible working options.
- Global career opportunities across the Allianz Group.
- Fantastic career development and training.
- Annual performance-related bonus.
- Contributory pension scheme.
- Development days.
- Discount up to 50% on a range of insurance products including car, home, and pet.
- Retail discounts.
- Volunteering days.
Our Ways of Working
At Allianz, we believe in supporting hybrid work patterns, which balance the needs of our customers with your personal circumstances and our business requirements. We are committed to fostering an inclusive, accessible workplace where everyone can thrive.
Inclusive Support & Accessibility
At Allianz, we are committed to fostering an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace.
If you have a disability or long-term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme.
Contact
For any inquiries or to submit your application, please contact:
Matthew Irvine
If you are an at-risk candidate facing potential redeployment, please include this information in your CV.
Closing date: 14/10/2026
We reserve the right to close the advert early if we reach enough applications.
Join us – Let’s Care for Tomorrow.
106500 | Marketing & Design | Professional | Non-Executive | Allianz UK | Full-Time | Permanent
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London