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Lead Generation and Telemarketing Apprentice
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Job Description
About the Role
To generate leads for SWAP courses and other programmes, working in a target-driven environment to maximise learner recruitment. The role also involves supporting departments with a range of administrative duties to ensure the effective delivery and coordination of programmes.
What you'll do at work
- Increase employer engagement by actively sourcing and developing relationships with employers to secure additional live vacancies, supporting learner progression and strengthening opportunities linked to SWAP and other courses.
- Manage inbound and outbound calls with learners, including welcome calls, support calls, and queries.
- Respond to electronic enquiries, providing guidance, advice, or signposting.
- Maintain accurate learner contact records.
- Support retention, engagement, and completion activities, including newsletters.
- Support the coordinator and senior administrator with reports, admin tasks, and meeting minutes.
- Provide general administrative support, including stationery orders.
- Manage employer and learner enquiries across phone, email, and post.
- Support marketing activity including calls, emails, post, and newsletters.
- Re-engage former employers and support partnership development.
- Maintain accurate CRM records and campaign data.
- Run reports to support campaign monitoring and performance.
- Build and maintain relationships with employers.
- Support events and networking activities when required.
- Meet agreed targets and KPIs.
General
- Attend and contribute to whole college, department or other meetings as required.
- Represent and promote the colleges at internal/external events and meetings.
- Attend training and development opportunities as agreed.
- Maintain and increase skills and knowledge relevant to the role through training and CPD activity.
- The working week is to be divided between different campuses as required.
- Maintain student and college data in line with college policies and procedures.
- Comply with and implement relevant health, safety, security and welfare processes as required by statutory or college procedures.
Where you'll work
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Greenwich Park Campus
King George Street
Greenwich
SE10 8QB
Apprenticeships
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
LONDON SOUTH EAST COLLEGES
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Training schedule
Training will take place at work and in college online and at Orpington Campus.
Essential qualifications
- GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Organisation skills
- Customer care skills
- Problem solving skills
- Administrative skills
- Logical
- Team working
- Initiative
- Non judgemental
- Patience
Other requirements
Experience of working in a call centre/lead generation environment.
About the College
London South East Colleges is a thriving further education college with seven campuses across Bexley, Bromley, Greenwich and Lambeth.
Our ambition is to transform lives by the power of learning. We know that education has a hugely positive impact on people’s lives and are passionate about helping you to realise your potential.
http://www.lsec.ac.uk (opens in new tab)
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Full-time employment or progression to a higher-level apprenticeship.
Contact Information
The contact for this apprenticeship is:
LONDON SOUTH EAST COLLEGES
Evelyn Nartey
apprenticeships@lsec.ac.uk
02045825037
The reference code for this apprenticeship is VAC2000048362.
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