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Lead GTM Program Manager Enterprise - Retail Media
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Role: Lead GTM Program Manager Enterprise - Retail Media
Employment Type: Full-Time
Location: London, United Kingdom
Work Model: Hybrid
Compensation: £85,000 – £115,000 per year + Bonus & Equity Options
About the Role
On behalf of our client, a leading global online delivery and food-tech platform, we are hiring a Lead GTM Program Manager Enterprise - Retail Media in London. In this high-impact commercial role, you will orchestrate go-to-market (GTM) strategy, product commercialization, and operational execution for enterprise retail media networks, enabling CPG brands and merchant partners to maximize advertising performance.
Key Responsibilities
- Lead end-to-end go-to-market strategy and program execution for the enterprise retail media advertising portfolio across the UK and international markets.
- Partner with Product, Engineering, and Ad Sales leadership to translate retail media innovations into market-ready commercial propositions.
- Build scalable commercial frameworks, pricing rate cards, advertiser packaging, and joint business partnership (JBP) programs.
- Oversee cross-functional launch workstreams ensuring timely operational readiness across sales enablement, marketing, and client reporting.
- Establish GTM performance tracking, pipeline health metrics, and adoption dashboards for executive leadership.
- Conduct in-depth competitive intelligence on retail media networks (RMNs) and digital ad tech trends to identify strategic opportunities.
- Direct commercial beta programs, gathering enterprise advertiser feedback to guide future advertising product iterations.
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Required Skills & Qualifications
- 7+ years of go-to-market program management, commercial product marketing, or ad tech commercial strategy experience.
- Deep expertise in retail media networks (RMN), digital advertising ecosystems, programmatic advertising, or CPG brand marketing.
- Proven track record of successfully launching and scaling enterprise B2B advertising products or commercial programs.
- Advanced analytical skills with strong proficiency in building business cases and modeling financial revenue streams.
- Exceptional stakeholder management and executive presentation skills.
- Bachelor’s degree in Business, Marketing, Economics, or related quantitative discipline.
- Fluent in English.
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What the Role Offers
- Competitive base salary with annual performance bonus and equity participation.
- Generous UK workplace pension matching, comprehensive private healthcare, and life assurance.
- Hybrid work setup providing optimal flexibility and central London headquarters access.
- Ground-floor opportunity to shape the fastest-growing commercial pillar in modern digital commerce.
Equal Opportunity Employer
Our client is an equal opportunity employer committed to fostering an inclusive culture where diversity of thought and experience is celebrated. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected status under applicable European and UK labor laws.
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