SimplyCook
Lead Performance Marketing Manager (12-month FTC)
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Lead Performance Marketing Manager (12-month FTC)
Reporting Line: Head of Marketing
As Lead Performance Marketing Manager, you will oversee SimplyCook’s performance-driven customer acquisition channels, including Inspire channels (paid social, Google) and Incentive channels (affiliates and partnerships). Working closely with the Head of Marketing, you will translate acquisition strategy into high-performing campaigns, ensuring channels deliver sustainable growth and high-quality customers.
This role is ideal for a strategic, analytical, and commercially-minded marketer ready to step into a broader leadership position, guiding teams, shaping channel strategy, and overseeing high-impact acquisition initiatives.
Your Mission
Channel Growth & Oversight
- Oversee and manage SimplyCook’s full suite of acquisition channels, including:
- Inspire channels – paid social (Meta, TikTok), Google, and other performance-driven channels designed to inspire new customers.
- Incentive channels – affiliate and partnership programmes that drive acquisition through value-driven collaborations.
- Organic channels - SEO and referral.
- Provide strategic guidance to the Performance Marketing Manager and Performance Executive, ensuring channels deliver against growth targets, CPA, and customer quality targets.
- Set the direction for each channel, aligning campaigns with SimplyCook’s broader acquisition strategy and long-term business objectives.
- Support the team in testing new initiatives, optimising channel mix, and scaling high-performing activity.
- Monitor and review channel performance at a high level, providing insights, recommendations, and prioritisation to the Head of Marketing.
Experimentation & Conversion Optimisation
- Oversee structured testing across creatives, messaging, incentives, and user journeys, ensuring learnings are applied to improve acquisition performance.
- Collaborate with design, product, and analytics teams to develop and implement experiments.
- Review insights from tests and performance reports to refine channel strategies and maximise impact.
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Performance Insights & Reporting
- Analyse channel performance trends, providing clear insights, recommendations, and next steps to leadership.
- Ensure robust tracking and reporting of acquisition metrics across Inspire and Incentive channels.
- Work with BI and data teams to maintain accurate measurement and reporting frameworks.
Cross-Functional Collaboration
- Partner with CRM, product and data teams to optimise the end-to-end acquisition journey.
- Ensure acquisition campaigns and partner activity are aligned with wider marketing initiatives and seasonal campaigns.
- Act as a key liaison between internal stakeholders and channel teams to ensure seamless execution.
Team Leadership & Development
- Provide guidance, mentorship, and strategic direction to channel specialists, fostering a culture of experimentation, collaboration, and results-driven performance.
- Support professional development for the Inspire and Incentive channel teams.
- Champion a performance-focused mindset, ensuring teams are empowered to execute effectively and learn from data-driven insights.
Your Profile
- Strong experience managing performance marketing channels, ideally including paid social, Google, affiliates, or partnerships.
- Experience in overseeing multiple acquisition channels, guiding teams rather than handling day-to-day execution.
- Proven ability to interpret data, optimise performance, and provide strategic recommendations.
- Commercial mindset with strong understanding of CPA, ROI, and customer lifetime value metrics.
- Strong leadership and mentoring skills, with experience supporting channel managers or senior executives.
- Excellent communication and collaboration skills, able to influence stakeholders and align cross-functional teams.
- Strategic thinker with a passion for experimentation, optimisation, and sustainable growth.
Why SimplyCook?
Here's what you can look forward to when you join the SimplyCook team:
- Free SimplyCook subscription: Enjoy a completely free subscription to our recipe kits.
- Hybrid working: Thursday is our anchor day. Work 1 day a week (or more if you prefer) from our beautiful Wandsworth office.
- 35 days holiday: You will get 35 days of holiday a year (incl. bank holidays).
- Working from abroad: When you need a change of scenery, you can work from abroad for up to 10 working days every 6 months.
- Office perks: Free meals and snacks, a dog friendly workspace, fresh herbs to take home, free parking, access to the office gym, and events.
- Help taste in the chefs kitchen: Get involved in weekly food tasting, contribute feedback, and try out delicious new recipes before anyone else.
- Summer hours: From June to August, we finish early on Fridays (3PM) so you can make the most of summer.
- L&D: Access to LinkedIn Learning.
- Cycle to Work and Home & Tech schemes: Save money on eligible items through our salary sacrifice schemes.
- Enhanced parental leave: We support growing families with our enhanced parental leave, because life's biggest moments matter.
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About Us
We are Joyful. We all look to live the mission we are on. We're proud of what we're building together and what we're going to achieve. We aim to always bring joy to our customers' lives and bring joy into the workspace.
We are Highly Supportive. We are kind, look out for each other and give a helping hand where needed. We're mindful, make time for one another and we always aim to be present for our team mates.
We are Humble (and ready to be wrong). We aim to stay open to ideas and always try to work on the basis we might be wrong - looking to challenge our own assumptions and those of others rigorously.
We are Hungry to Learn. Everyone puts their hand up to learn something new. We are constantly iterating and improving every day.
Equality, Diversity & Inclusion
We want SimplyCook to be a place where everyone feels welcome, respected and able to be themselves. We value the different experiences and perspectives our people bring and welcome applications from people of all backgrounds.
If you need reasonable adjustments during the recruitment process, please let us know.
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