DT
Lead Product Marketing Manager
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Lead Product Marketing Manager at DT
At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered.
About YOU As The Lead Product Marketing Manager
- Portfolio Leadership: Serve as the product marketing lead for an assigned portfolio, developing a deep understanding of the products, customers, competitive landscape, and commercial priorities, while independently driving PMM strategy across the product lifecycle.
- Market & Customer Insight: Synthesize customer and commercial feedback, market research, competitive intelligence, beta feedback, and product adoption data to define target audiences, validate product-market fit, develop a clear point of view on the market and competitive landscape, and inform product strategy and roadmap priorities.
- Go-to-Market Commercialization: Develop commercialization strategies that define the target customer, customer problem, differentiated value, competitive position, route to market, and requirements for commercial readiness.
- Go-to-Market Operations: Drive GTM discipline across your product portfolio, including product tiering, target audiences, exit criteria, launch gates, readiness reviews, and shared launch definitions. Apply and help evolve the systems that keep cross-functional teams aligned from early planning through launch.
- Product and Commercial Alignment: Serve as the conduit between Product and commercial teams, helping ensure products address customer challenges and that customer needs are incorporated into product and roadmap strategy.
- Marketing Enablement: Partner with Product to educate internal and external audiences, and collaborate with commercial, Design, Research, and Content teams to create scalable collateral, product documentation, sales tools, training, FAQs, and adoption guidance.
- Proof & Market Validation: Build the evidence that supports DT's positioning by partnering with commercial teams, Research, and customers to develop proof points, customer stories, case studies, and other evidence validating product value.
- Lifecycle Optimization: Define success measures before launch, monitor customer feedback and adoption after launch, and recommend changes to messaging, enablement, or commercialization plans based on results.
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About You As The Lead Product Marketing Manager
- 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable.
- Substantial product marketing experience in a B2B technology company; experience in advertising technology, mobile platforms, or digital media is strongly preferred.
- Demonstrated experience across positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
- A record of independently leading complex, cross-functional GTM initiatives and making sound decisions when the path, ownership, or available data is not fully defined.
- The ability to understand how Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing contribute to a shared commercial outcome.
- Strong influence and advisory skills, including the ability to adapt your communication to technical teams, commercial leaders, executive stakeholders, and customers.
- Excellent writing, storytelling, and presentation skills, with a demonstrated ability to turn complex technical capabilities into concise, differentiated, customer-centered value propositions.
- Experience using qualitative and quantitative evidence to identify customer needs, evaluate market opportunities, assess product performance, and strengthen GTM recommendations.
- A practical, hands-on approach to solving problems, building repeatable systems, and holding yourself and cross-functional partners accountable for high-quality execution.
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At DT, we are committed to pay transparency and equitable compensation. The salary range for this position is $170,000-$210,000, based on experience, skills, and qualifications. In addition to competitive pay, we offer a comprehensive benefits package, including stock options, unlimited PTO and performance based bonus. We believe in fostering an environment where employees are valued and compensated fairly for their contributions.
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets.
We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.
Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.
Digital Turbine will process the information you provide during the application process in accordance with the Digital Turbine Global Recruitment Privacy Notice.
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