Keyloop
Lead SEO and AI Search Strategist
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Keyloop Overview
Keyloop bridges the gap between dealers, manufacturers, technology suppliers, and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.
We use cutting-edge technology to link our clients’ systems, departments, and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability, and give more customers an amazing experience. Want to be part of it?
Purpose of the Role
The Lead SEO and AI Search Strategist will own the organic and AI search performance for one of Keyloop's flagship UK accounts: a prestigious automotive group with over 20 franchise websites. This senior, client-facing role is responsible for the creation and execution of the SEO and AI Search strategy, prioritisation, client relationships, commercial outcomes, quality assurance, and innovation. You will also mentor and direct an SEO and AI Search Executive who will own the implementation.
This role requires deep technical SEO and AI search expertise, strong commercial awareness, and outstanding client-facing skills to directly own the success of Keyloop’s most prestigious customer account.
Key Responsibilities
- Strategic Ownership: Build, own, and continuously evolve a bespoke, cutting-edge SEO and AI search strategy, integrating SEO and AI-driven search optimizations to dominate organic and AI search results.
- Franchise-Wide Performance: Take full ownership of SEO and AI search performance across the customer’s entire franchise network, ensuring strategy is consistent, prioritised, and effective at both group and individual franchise level.
- Client Communication & Partnership: Act as the primary and senior point of contact for the customer. This includes leading weekly update meetings, maintaining regular email contact, and owning quarterly business reviews (QBRs), where complex strategy, technical recommendations, and performance reporting are presented clearly and confidently to senior stakeholders.
- Team Direction: Direct the day-to-day workload of the SEO and AI Search Executive, allocating tasks and quality-checking output to ensure consistent, high-quality delivery.
- Continuous Improvement: Maintain a deep and current understanding of search engine algorithm updates, the evolving role of generative AI in search, and automotive market trends. Proactively apply this knowledge to keep the account’s strategy ahead of the market.
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Skills / Knowledge & Experience
- A minimum of five years’ experience in an SEO role, including demonstrable ownership of SEO and AI search strategy for a major account
- Expert knowledge in all areas of SEO including technical, off-site, and on-page, plus a strong and current understanding of AI/generative search
- Advanced working knowledge of Screaming Frog, Semrush, and Ahrefs
- Strong knowledge of Google Business Profile and local SEO practices across multi-location, franchise businesses
- Proven ability to lead a senior client relationship, including presenting complex strategy and data with confidence and clarity
- Experience directing or mentoring more junior team members
- Advanced experience using Google Analytics 4 (GA4) and SEO reporting tools such as Data Studio
- Strong digital skills and proficient with Microsoft Office
- Comfortable using AI Tools such as Co-pilot and Claude
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Why Join Us?
- An inclusive environment to thrive: We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.
- Be rewarded for your efforts: We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.
- Career growth opportunities: Join Keyloop and progress your career, your way. We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes, and explore different paths.
Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.
"At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity."
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