Bespoke Smile
Lead Social Media Manager & Content Director
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Lead Social Media Manager & Content Director for Dr Sam Jethwa (personal/founder brand), Bespoke Smile Academy (Dental courses brand), and Bespoke Smile (clinics)
Location: Hybrid – London & Buckinghamshire & Hertfordshire
Job Type: Full-time Hybrid
Salary: 40-60k+ + performance bonus (dependent on experience)
Help build one of the UK’s most admired premium healthcare, education, and personal brands.
We’re looking for an exceptional Lead Social Media Manager & Content Director to lead the content strategy, creative direction and growth:
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Dr Sam Jethwa – former President of the British Academy of Cosmetic Dentistry and creator of the Feather Veneers® philosophy, founder of Bespoke Smile, and entrepreneur and personal brand.
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Bespoke Smile Academy – educating ambitious dentists from around the world.
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Bespoke Smile – one of the UK’s leading cosmetic dentistry practices, renowned for exceptional patient care and world-class cosmetic dentistry.
This isn’t a junior social media role, and it isn’t a position where you’ll simply schedule posts.
We’re looking for someone who wants to build brands that people remember, and uses data and tech to create strategy.
You’ll have genuine creative ownership, working directly with Dr Sam Jethwa to develop ideas, shape strategy, create exceptional content and build one of the UK’s leading premium healthcare content platforms.
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If you’re passionate about storytelling, luxury branding, high-performance social media and creating content that genuinely influences people, we’d love to hear from you.
The Opportunity
You’ll lead our entire content ecosystem from daily social media and short-form video to larger campaign shoots, brand films, educational content and premium digital assets.
Some days you’ll be filming and editing content yourself. On others, you’ll be directing videographers, coordinating creative specialists and overseeing larger productions to ensure every piece of content reflects the quality and ambition of the Bespoke Smile brand.
You’ll regularly work across our, Marylebone and Marlow locations, and with Dr Jethwa directly at his home, and elsewhere, capturing authentic moments, planning campaigns and building content that consistently reaches new audiences.
You’ll have direct access to Dr Sam Jethwa for ideas, filming and strategy, allowing content to move quickly from concept to publication with minimal bureaucracy.
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What You’ll Be Responsible For
- Developing and owning the content strategy across the brands.
- Building and managing a structured content calendar across all platforms.
- Planning content around launches, campaigns, patient journeys, education and brand storytelling.
- Filming engaging short-form content using iPhone.
- Editing all content from concept to publication, including pacing, captions, graphics, music and platform optimisation.
- Writing compelling copy and captions tailored to each audience.
- Managing Instagram, LinkedIn and other relevant social platforms.
- Identifying emerging trends early and adapting them appropriately without compromising brand quality.
- Monitoring analytics and continually refining strategy through testing and optimisation.
- Managing community engagement, comments and direct messages.
- Coordinating freelance videographers, photographers, editors and other creative specialists when required.
- Planning and overseeing larger campaign shoots, educational filming, website content and premium digital asset creation.
- Ensuring all content complies with advertising guidance within a regulated healthcare environment.
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