Lead Strategist (Mat Cover)

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

Job Description

At Wise, our Strategy Team sits at the heart of our internal creative agency across Brand, Creative, and Strategy. We bridge the gap between marketing channel briefs and creative production, turning unstructured ideas into sharp, audience-focused creative strategies that drive efficient customer acquisition.

We are looking for a performance-minded Lead Strategist to step in and lead our creative effectiveness across paid marketing digital channels during a period of maternity cover. We’re looking for someone digitally native, execution-obsessed, and unafraid to ‘shake things up’.

You will bring bold, distinctive creative thinking - moving beyond standard execution to invent breakthrough concepts across YouTube, Paid Social (Meta, TikTok), Display, Audio, and Influencers. You are brilliant at translating data & insight into creative direction: understanding media performance metrics and customer research, diagnosing what’s working, and translating those learnings into inspiring briefs for our creative teams and agency partners. Based in our London office, you will have high autonomy to influence our global paid marketing strategy across the UK, Europe, the Americas, and APAC, using creative as our primary lever for growth.

What you’ll be doing

• Lead paid channel creative effectiveness: Own channel-specific creative strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels - using creative as the main lever to drive performance and lower customer acquisition costs.
• Scale creator & influencer strategy: Partner closely with our influencer marketing team to formalize, scale, and elevate the "Wise Influencer & Creator" framework globally.
• Drive creative quality & innovation: Serve as the strategic guardian across paid performance marketing campaigns, pushing creative boundaries from "good" to "exceptional" and introducing bold creative concepts that cut through the noise.
• Translating insight into strategy: You will evaluate creative performance, and leverage consumer insights to further elevate creative execution across all briefs & projects.
• Authoring creative briefs: You will write clear, sharp, and inspiring creative briefs - leaning on consumer insights to translate complex product features & propositions into exciting briefs for our creative teams.
• Fostering collaboration: Building tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.
• Team leadership: You will lead a team of 2x Creative strategists - setting clear strategic focus, elevating team briefing standards, and empowering them to deliver high-impact creative strategies across all paid marketing channels.