Next
Lead Web Analyst - Marketing
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Job Description
We are looking for a Lead Web / Marketing Analyst to join our eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!
The Role
The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Lead Web / Marketing Analyst, you will be at the heart of Next’s data driven growth strategy. Working closely with our marketing and trading team, you’ll support the delivery of high impact campaigns through exceptional analysis, clear articulation and robust reporting.
You won't just be "reporting" on the past; you will elevate our analytical maturity, transforming raw signals into actionable insights for scalable revenue growth from marketing investment.
What You’ll Take On
You'll lead the interpretation of marketing and web analytics data to drive strategic campaign decisions. Your day to day responsibilities will include:
- Own analytics across key business areas, translating complex business questions into insight driven analysis with an 80/20 mindset.
- Conduct deep dive investigations into what drives performance. You will provide the evidence needed to pivot strategies, scale successful campaigns, or cut inefficient spend.
- Build scalable datasets and automated reporting solutions. You’ll identify unmet reporting needs and prioritise the development of tools that save time and add value.
- Collaborate with the Marketing, Trade and Data teams, translating technical data into clear, commercially grounded recommendations that senior stakeholders can act on immediately.
- Actively resolve data discrepancies and errors. You will continuously improve data quality, documentation and analytics standards across the department.
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What You’ll Bring
Technical and marketing expertise
- Deep understanding of data structures from various marketing platforms including Google marketing suite, Google SA360, Meta Business manager, Google Analytics.
- Experience extracting and manipulating data from denormalised sources using SQL, Databricks and Biq Query.
- Experience in dashboards building in PowerBI.
- Experience in an ecommerce environment, ideally working in a retail or marketing agency.
Commercial skills
- Ability to bridge the gap between technical data and commercial outcomes, telling a compelling story to non-technical audiences.
- Experience in marketing landscape, ROI analysis, and sizing commercial opportunities.
- A track record of working cross functionally to align on unified business goals.
- A proactive approach to data integrity and a drive to automate manual processes.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy on-line from over 80 countries around the world! So we’ve gone global!
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About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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