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Level 3 Multi-Channel Marketing Apprentice
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Marketing Apprentice
Our marketing team is small, lively and hands-on. At Protec, marketing connects with almost every part of the business, so you’ll get to work with lots of different people and learn about what they do. You will learn how the business works and see how ideas turn into real marketing that helps the business grow.
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
We’re a business to business (B2B), which means our marketing can look quite different from the advertising and social media you see every day as a consumer. Our audiences are other businesses and the people who work in them, so our marketing is about understanding their needs, building trust and showing them how our products and services can help. You’ll get to see what this looks like in practice and learn how different marketing channels work together.
We’re looking for someone who is curious, creative and keen to learn. You don’t need to know everything about marketing already. What matters to us is that you’re willing to have a go, ask questions, bring your ideas, stay organised and take pride in what you do.
You’ll be working with lots of different people, so being friendly, flexible and comfortable working as part of a team is important too. Most importantly, we want someone who is excited to learn, try new things and build their skills along the way.
Key areas of responsibility
- Support the planning and delivery of marketing campaigns across multiple channels
- Create and adapt marketing content for digital and offline channels, including written content, social media and visual assets
- Support the management of social media and digital marketing activity
- Carry out market, customer and competitor research to help inform marketing decisions
- Help maintain marketing materials, digital assets and content
- Support website and content management activity
- Monitor marketing activity and help collect and analyse campaign data and results
- Assist with email marketing and other customer communications
- Help coordinate marketing projects, deadlines, suppliers and activities
- Work with colleagues across the business to understand their marketing requirements and develop appropriate communications
- Contribute creative ideas and new approaches to help improve our marketing activity
- Develop an understanding of brand guidelines, tone of voice, GDPR, copyright and other relevant marketing requirements
- Use a range of marketing software and digital tools as part of day-to-day marketing activity
Where you'll work
Protec House
Churchill Way
Lomeshaye Ind Est
Nelson Lancs
BB9 6RT
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
BURNLEY COLLEGE
Training course
Multi-channel marketer (level 3)
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What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Get help with your application
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Day-release training will take place on Fridays at Burnley College.
GCSE in:
Maths and English (grade A*-C/9-4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Please note: Applications with AI-generated answers will not be considered for shortlisting.
Protec is one of the UK’s most significant industry-leading fire detection manufacturers. With experience spanning seven decades in the fire and security industry, we provide innovative products and superior services to exceed our clients ever more demanding expectations.
From formation in 1968, we have built our reputation on solid and reliable systems, meeting the needs of a wide variety of applications from the 50+ years in the industry. This has seen Protec Fire and Security Group Ltd branch out to offer other specific fire and security services in the rail and custodial sectors alongside building up a strong brand identity in the fire suppression, voice alarm/public address and emergency lighting industries.
We have an extensive project portfolio and are proud to export to over 70 countries, spanning six continents.
https://www.protec.co.uk/ (opens in new tab)
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Potential for full-time employment on successful completion of the apprenticeship.
The contact for this apprenticeship is:
BURNLEY COLLEGE
Themis Team
apprenticeships@themis.ac.uk
01282 733005
The reference code for this apprenticeship is VAC2000052302.
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