Zen Educate
Lifecycle Marketing Manager - London
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£43,000 - £50,000 a year Location: London, Oval. Salary: £43,000 - £50,000 Type: Full-time (4 days per week on site)
If your salary expectations do not meet our banding, please do still apply - salary banding is based on transferable skills, tenure, industry experience, and interview performance
👋 Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate. I'm looking for a Senior Lifecycle Marketing Manager to help us build lifecycle programs that create compounding growth by making our product more valuable to educators and schools.
Lifecycle Marketing sits at the intersection of marketing, product, operations and data. Our job isn't simply to send emails or build automations - it's to understand customer behaviour, identify opportunities to improve it, and build communication journeys that create measurable business impact.
If you're someone who enjoys solving problems, loves understanding why people behave the way they do, and gets excited about building systems that improve over time, we'd love to meet you.
🌍 What are we building and why?
Here’s the challenge: UK schools spend over £2 billion a year on temporary staff. But £600m of that goes straight into the pockets of recruitment agencies, money that should be going back into classrooms and teachers’ pay. So we’re doing things differently.
Zen Educate is an online platform that gives schools instant access to fully vetted teachers and support staff. Since launching in 2017, we’ve already saved schools over £30 million, that’s gone straight back to where it matters most. We've just closed a $37m Series B (the biggest EdTech round in Europe last year!), and we’re scaling fast in the UK and the US 🚀. We are incredibly proud to be a Certified B Corporation™! It’s an exciting time to join, have a huge impact, and grow alongside us.
But growth doesn't stop once someone signs up.
The best products don't grow simply by acquiring more customers. They grow by helping existing customers discover value faster, engage more deeply, and keep coming back.
That's where Lifecycle Marketing comes in.
We build the communication experiences that help educators complete their application, schools adopt new features, and customers get the right message at the right moment. We partner closely with Product, Operations and Commercial teams to identify opportunities across the customer journey and turn them into scalable lifecycle programs that improve adoption, engagement and retention.
💼 What do you actually do?
Build lifecycle programs
- Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints.
- Create customer journeys that improve activation, engagement and retention for both educators and schools.
- Build campaigns in our CRM Marketing tool, create audience segments, write compelling copy, and ensure every campaign meets a high quality bar before launch.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Own outcomes
- You're responsible for more than launching campaigns. You understand how your work connects to company goals and measure success based on customer and business outcomes, not simply whether a campaign was delivered.
- When projects encounter blockers, you proactively drive them forward by aligning stakeholders or finding another path.
Experiment relentlessly
- Design experiments, define success metrics before launching, analyse results and continuously improve programs over time.
- When something doesn't work, capture the learning and use it to build something better.
Work closely with the team
- Partner with Operations, Sales, and Product to make sure campaigns connect to what the business actually needs.
- Share clear, honest performance updates with senior leadership - the good and the bad.
Why this role is unique
You'll own meaningful programs from idea through execution and optimisation. You'll work closely with Product, Operations, Data and Commercial teams, giving you broad exposure across the business while helping shape the customer experience for thousands of educators and schools. Most importantly, you'll join a team that values curiosity, ownership and continuous improvement over simply checking boxes.
🙌 What makes you a great fit
- You have around 3-5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation.
- You naturally think about customer behaviour before campaigns.
- You take ownership and don't wait to be told what needs improving.
- You're highly curious and enjoy asking "why?" before jumping into execution.
- You communicate clearly and proactively with stakeholders.
- You're comfortable balancing data with good judgment.
- You care deeply about quality and catch the small things before customers do.
- You're collaborative, low ego and genuinely enjoy helping the people around you succeed.
Required:
- Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
- Excel and / or Google Sheets
- AI tools (ChatGPT, Claude or similar)
Nice to have:
- Experience with data visualisation tools such as Tableau, Looker, or similar.
- Familiarity with SQL, HTML, Liquid or any other programming language.
What won't work here
- If you measure success by launching campaigns rather than changing customer behaviour, you'll struggle here.
- If you're uncomfortable speaking up when you see a better way of doing something we'll both find that frustrating.
- If you're looking for a highly structured environment where every project is already defined, this role will likely feel uncomfortable.
- We move quickly, experiment often, and expect everyone on the team to contribute ideas not just execution.
Get help with your application
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🌱 Our hiring process
We move fast and we respect your time. Three stages, with all interviews in each stage scheduled at the same time. We aim to get back to you within 36 hours of each stage finishing.
Stage 1: Recruiter call
- compensation, availability, and the basics.
Stage 2: Intro call with Marketing
- We'll talk through your experience and how you think about the work.
Stage 3:
- Task & review - a short lifecycle marketing task to complete at home, then walk us through your thinking.
- Cultural interview - meet the team and talk about how you work and what drives you.
🎁 Perks & benefits
- Competitive salary + ownership in the company.
- 25 days holiday + all the usual UK public holidays.
- A central London (dog friendly!) office with perks like fresh fruit, bike parking, showers, an on-site gym, and a café.
- Meaningful work - this isn’t just another SaaS tool; you’re literally helping schools save money and pay teachers more.
- 1-1 coaching to keep you growing personally and professionally.
- Life & Health Insurance, Cycle to Work Scheme, Electric Car Scheme.
- Join a certified B Corp: where your work creates a real, positive impact.
💜 Diversity and Inclusion
At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives - just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.
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