Scrambly
LiveOps Manager
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About The Company
Scrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years.
We’re growing 250%+ YoY across revenue, team, product, and technology — fully bootstrapped and profitable.
We’re building the future of app discovery: a reward-powered alternative to the App Store and Google Play. Our loyalty-driven ecosystem connects millions of users with the world’s top apps and delivers unmatched, ROI-focused growth for mobile advertisers.
Our mission is to build a true alternative to traditional app stores — fueled by rewards and data — and create a new, performance-first growth engine for mobile app advertisers.
About The Role
As LiveOps Manager, you'll own the full lifecycle of Scrambly's time-limited campaign operations: planning, launching, optimizing, and reporting on every event that drives offer completions and retention revenue.
This is a hands-on, ops-heavy, metrics-driven role. You'll manage the event calendar with zero overlaps, write campaign copy independently, coordinate across CRM, Product, Analytics, Design, and AMs, and build repeatable mechanics that compound over time.
You will be measured on revenue growth, testing velocity, campaign quality, and cross-functional execution — not just activity.
Revenue Goals
The Mandate Is Clear
- Current LiveOps revenue benchmark: $300–400K/month
- Target: $700–800K within 3 months
- Target: $1M/month within 6 months
You will own separate tracking of LiveOps campaign revenue contribution and report on it weekly.
Key Responsibilities
Campaign Planning & Execution
You will plan, launch, and optimize all LiveOps campaigns—including weekend events, 2x promos, and holiday campaigns—managing them end-to-end in Customer.io or equivalent tools. This involves managing both the LiveOps and holiday event calendars to ensure on-schedule launches, zero overlaps, clear revenue tracking, and proper coordination with Account Managers (AMs).
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Copywriting & Creative
You will independently write and optimize all campaign copy across push notifications, in-app messages, and emails. You will focus on reward-driven communication and continuously iterate on messaging based on CTR and CVR performance data.
Testing & Optimization
You will run 4–5 LiveOps A/B tests per month across various mechanics, copy, and segments. Your role includes tracking test results, sharing learnings, implementing winning variants, and building repeatable campaign templates from proven mechanics.
Analytics & Reporting
You will track LiveOps revenue contributions separately from other channels and maintain post-event performance dashboards covering CVR, offer completions, and revenue. You will use Mixpanel or Amplitude to build cohort reports and diagnose underperforming campaigns.
Cross-functional Collaboration
You will collaborate closely with CRM, Product, Analytics, Design, and AMs. This includes coordinating AM 2x promo slot bookings, proactively escalating budget approvals to leadership, and maintaining an accurate Active Campaigns document for the Support team.
Technical Setup
You will manage the technical configuration of campaign flows using deep links, event triggers, and segmentation rules. You will also handle enabling or disabling backend boosters, verifying attribute logic, and checking webhook responses.
Requirements
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- 2+ years of hands-on LiveOps, CRM, or lifecycle marketing experience in a mobile app or gaming environment
- Proven experience planning and executing time-limited campaigns — event mechanics, promo flows, reward structures
- Hands-on Customer.io, Braze, or comparable CRM automation tool experience — not just familiarity
- Copywriting ability: can write short, converting campaign copy independently for push, in-app, and email
- Proficiency in Mixpanel or Amplitude — funnel building, cohort analysis, event-level debugging
- Strong understanding of user segmentation — whale tiers, re-engagement segments, exclusion logic
- Ops discipline: calendar management, zero-overlap execution, documentation standards
- Background in gaming, iGaming, gambling, or other reward/promo-driven verticals — required
- Fluency in English (B2+)
Nice to Have
- Experience with Customer.io specifically (journey builder, attributes, webhooks)
- Familiarity with A/B testing frameworks and statistical significance
- Experience building or contributing to campaign performance dashboards
- Understanding of mobile attribution and event tracking basics
What We Offer
- Full ownership of LiveOps revenue with visible business impact
- Fast-moving, low-bureaucracy environment where strong ideas are tested and implemented quickly
- Full-time, fully remote position
- 15 days of paid vacation days
- 5 days of paid days off
- 5 days of paid sick leave
- Maternity/Paternity leave
- National holidays by country of residence
By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.
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