Greene King
Local Marketing and Investments Marketing Manager
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Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As a Local Marketing & Investments Manager, you will play a pivotal role in driving footfall, sales growth and brand equity across our pub estate. Responsible for developing scalable local marketing frameworks and leading marketing activity around pub refurbishments and investment projects, you'll ensure every campaign delivers measurable commercial impact while strengthening our connection with local communities.
Qualifications
As a Local Marketing & Investments Manager, you will…
- Develop and manage a scalable local marketing framework, creating toolkits, templates and playbooks that empower pubs to deliver effective local marketing activity.
- Lead the end-to-end marketing strategy for pub refurbishments and investment projects, from pre-launch awareness and community engagement through to launch events and post-launch optimisation.
- Partner with Operations, Property, Finance, Digital Marketing and Brand teams to ensure investment activations are delivered effectively and aligned to business objectives.
- Manage local marketing budgets, governance processes and approval frameworks, ensuring activity is delivered efficiently and to a high standard.
- Track performance, measure ROI and provide insight-led recommendations that continuously improve marketing effectiveness and commercial returns.
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What you'll bring…
- Proven marketing experience within a multi-site business, with a strong track record of driving sales and footfall at a local or regional level.
- Experience managing and delivering marketing campaigns across a broad geographical area.
- Excellent stakeholder management and communication skills, with confidence presenting to and influencing senior leaders.
- A commercially focused and analytical mindset, using data and insights to shape decisions and improve performance.
- A proactive, curious and solutions-focused approach, with the ability to build strong relationships across multiple teams. Hospitality experience is advantageous.
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Additional Information
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Salary for Advertising: Competitive Salary
Dept. L4/House: Integrated Marketing - 99043
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