Better Placed
Local Marketing Manager
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Marketing Manager – New Site Openings
Manchester | Hybrid – 3 days in the office / 2 from home
Frequent travel required
I’m currently recruiting on behalf of a fantastic hospitality client who is continuing to grow its portfolio and is looking for an experienced Marketing Manager with proven new-site opening experience.
If you’ve previously led the marketing for new venue, restaurant, hospitality or leisure openings, this could be a really exciting opportunity.
What really stands out about this business is the culture. They’re a company that welcomes creativity, fresh thinking and new ideas, and genuinely gives people the autonomy to make things happen. It’s a refreshing environment where your opinion matters, you’re encouraged to challenge the norm and you’ll have the freedom to put your own stamp on your work.
This is a role with genuine ownership. You’ll lead the marketing journey for new sites from the early planning stages, through launch and into the all-important first few months of trading.
You’ll be responsible for understanding the local market and customer, shaping the proposition and building a marketing strategy that creates awareness, generates demand and ultimately drives bookings, footfall and sales.
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You’ll work closely with teams across Operations, Property, Finance, People and F&B, alongside agency and creative partners, so you’ll need to be comfortable leading complex projects, managing multiple stakeholders and keeping things moving against tight deadlines.
The role:
- Lead the end-to-end marketing strategy for new site openings
- Develop pre-launch, launch and post-opening campaigns
- Use customer, competitor and local market insight to shape the approach
- Create integrated campaigns that generate awareness and demand
- Manage agencies, creative development, budgets and timelines
- Act as the marketing lead within wider opening project teams
- Track bookings, sales and early trading performance
- Use performance data to identify opportunities and adjust activity
- Lead post-opening reviews and help improve the approach for future launches
- Travel to sites as required
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What my client is looking for:
New-site opening experience is essential. You’ll ideally have experience within hospitality, leisure, retail or another multi-site consumer environment and have personally been involved in taking new locations from pre-launch through to opening and beyond.
You’ll also bring:
- Strong integrated marketing campaign experience
- Excellent project and stakeholder management skills
- A commercial mindset and understanding of demand generation
- Experience managing agencies, creative partners and budgets
- Confidence using data and insight to inform decisions
- The ability to balance strategic thinking with hands-on delivery
- A proactive, organised and solutions-focused approach
If you’re someone who has ideas, wants to have a voice and enjoys being given the freedom to turn those ideas into reality, this is a business where you can genuinely do that.
And if you love the energy of a new opening and want to see a direct connection between your marketing and the success of a new site, I’d love to hear from you.
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