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ABOUT THE BRAND
Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women's wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. All our products are handmade in our London workshop and rooted in authenticity, sustainability, and Ayurvedic wisdom. Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.
POSITION OVERVIEW
If you have great wholesale, retail and D2C experience in the FMCG consumer goods sector, then this role will be perfect for you. As a Logistics Manager, you will take ownership of Fushi's courier, shipping and retail distribution operations, ensuring that products are dispatched efficiently, cost-effectively and in line with our quality and compliance standards. You will manage key partnerships with domestic and international carriers, lead export documentation processes and ensure that our customers – whether individual, retail or wholesale – receive their orders on time and in full.
This role requires a problem-solver who thrives in a fast-paced environment and balances a meticulous eye for compliance with strategic thinking. You will work closely with operations, customer service, warehouse and marketing teams, playing a critical role in upholding our delivery promise across global markets.
You don't need to meet every single requirement listed below to apply, but we'd encourage you to pay particular attention to the Key Skills & Attributes section. We welcome applications from a range of logistics and supply chain backgrounds, provided you bring solid, relevant experience in this field.
KEY RESPONSIBILITIES
Carriers & Couriers
- Main point of contact for Royal Mail, DPD, UPS, DHL and freight partners
- Negotiate contracts and keep SLAs on track
- Resolve performance issues and disputes as they arise
Fulfilment & Dispatch
- Keep orders flowing smoothly from warehouse to courier
- Hit same day dispatch targets
- Produce accurate shipping paperwork
- Flag bottlenecks before they become problems
- Work with Production to arrange on demand runs when needed
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International Shipping & Compliance
- Manage customs declarations, HS codes and TRACES certification for organic products
- Ensure shipments meet destination specific rules (EU, UAE and beyond)
- Meet Amazon's global marketplace requirements
- Main contact for our EU distributor in the Netherlands
- Liaise with partners including DSV and TPN
Returns, Claims & Reporting
- Chase up lost, delayed or damaged parcels
- Manage courier claims through to reimbursement
- Produce weekly reporting on logistics KPIs and courier performance
Strategic Projects
- Scope out new fulfilment partners as we grow globally
- Work with Ops and Supply Chain on Amazon restocks
- Trial improvements to packaging and delivery
- Team up with Marketing on launches and campaigns
D2C Fulfilment
- Own fulfilment end to end across Shopify and marketplace channels
- Keep WMS and ShipStation workflows sharp
- Build peak trading plans for Black Friday and Christmas
- Drive down cost per order while maintaining delivery speed
- Keep packaging material on brand
UK Retail & Wholesale Compliance
- Manage pallet labelling and GS1 barcoding to retailer spec
- Build compliance checklists per account
- Work with UK pallet networks
- Key contact for retail partners' supply chain teams
- Help keep OTIF high and compliance fines low
- Manage palletisation, load security and DC booking-in (portal slots, ASN) and choosing the right pallet network
KEY SKILLS & ATTRIBUTES
- In-depth knowledge of e-commerce shipping logistics – domestic and international.
- Hands-on experience of D2C fulfilment models, including WMS platforms and marketplace fulfilment programmes.
- Hands-on experience of UK pallet networks and how they operate
- Must be a true team player – willing to pitch in across the wider Operations function wherever the business needs support.
- Calm, pragmatic thinker with excellent problem-solving ability.
- Commercially astute – able to identify cost-saving opportunities while maintaining quality.
- Strong interpersonal and negotiation skills – particularly with external suppliers.
- High attention to detail – especially around documentation, compliance and service standards.
- Collaborative – thrives in cross-functional environments with shared accountability.
- Confident working across our core systems – Odoo (or experience in any other ERP), ShipStation, Shopify, Amazon Seller Central and TikTok Shop.
- Very good working knowledge of Excel and the wider MS Office suite.
- Strong working knowledge of UK grocery and wholesale retail logistics standards – GS1 barcoding/GTIN application, pallet labelling (SSCC), palletisation specifications and DC booking-in processes across major retailers.
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PERFORMANCE METRICS (KPIS)
- First Attempt Delivery Success Rate (%) – successful deliveries on first attempt.
- Average Shipping Cost per Order – broken down by region (domestic vs international).
- Late Shipment Rate (%) – orders dispatched past SLA.
- Claim Resolution Time – average days to resolve delivery or damage claims.
- Export Error Rate – frequency of failed customs entries due to documentation issues.
LIVING OUR VALUES IN THIS ROLE
- Authenticity – Engage with honesty and transparency, maintaining trust with internal teams and external carriers.
- Ownership – Take full responsibility for courier performance and shipping operations – ensuring customers are never left in the dark.
- Agile Mindset – Adapt quickly to new markets, delivery routes, or compliance requirements with confidence and creativity.
- Continuous Improvement – Proactively identify inefficiencies and use data to recommend better ways of working, saving both time and cost.
WHAT SUCCESS LOOKS LIKE
In this role, success means owning the logistics journey from dispatch to delivery with precision and purpose. You will be a key player in ensuring every customer experience is seamless and every shipment reflects Fushi's promise of care, quality, and trust. Through strong relationships, attention to detail, and strategic thinking, you will ensure our logistics function supports our global growth ambitions while staying true to our values.
At the heart of our philosophy lies the belief that it's all about mindset, great skills, the right attitude and a fantastic work ethic and unwavering dedication. If you resonate with our values, feel inspired by this opportunity and bring passion and proficiency to your craft (even if you don't fit every criterion perfectly), we encourage you to take the leap and apply. Embrace the journey toward holistic wellbeing with us!
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