JD Group Plc
Loyalty Manager
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This is JD. Born in 1981. Built for Now.
At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry.
We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them.
This is your moment. This is JD. Are you in?
Loyalty Manager
Role overview:
The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.
Responsibilities:
- Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail, etc.
- Supports BAU merchandising & trade activities with loyalty promotions
- Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g., TSP) to ensure seamless execution
- Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers
- Ensures key contacts (retail, content, CRM, studio, etc.) are briefed about loyalty initiatives in a timely manner and that high-quality marketing materials are produced
- Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app
- Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner
- Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members
- Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing, and people functions including communication methods
- Ensures the wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels, etc.
- Works with Loyalty Analyst to understand campaign performance and produce wrap-up reports with recommendations for future campaigns
- Ensures appropriate tracking is applied to links, QR codes, etc. so that such reporting and analysis can take place
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Role objectives and KPI’s:
- Ensure regular review and optimisation of loyalty performance, content, and campaigns
- Translate marketing strategy into execution campaigns
- Ensure reporting and analysis are fit for purpose to drive performance optimisation
- Key point of contact for Omnichannel teams
Competencies:
- 2.1 Working With People
- 3.1 Relating and Networking
- 4.1 Writing and Reporting
- 4.3 Analysing
- 5.1 Learning and Researching
- 6.1 Planning and Organising
- 8.1 Achieving Personal Work Goals and Objectives
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Skills and Experience:
- 2+ years’ experience in customer communication channels, including CRM strategy, paid media, and targeted/1-2-1 marketing and segmentation
- Experience working in a cross-functional role collaborating with multiple teams in different functions
- Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels
- Highly organised and able to work under own initiative, managing time efficiently and effectively
- Results driven with an ability to review, analyse, and draw conclusions from commercial data relating to loyalty/marketing initiatives
- Willingness to learn and develop
- Some experience using mar-tech platforms such as Airship, Bloomreach, Appsflyer, etc., an advantage
- Some experience using loyalty platforms (e.g., Eagle Eye, Talon One, Oracle, Salesforce, etc.) an advantage
Training requirements for the role:
- Marketing communication platforms
- Loyalty platform
- Analytical reporting platforms (Google Analytics, Power BI, Data AI)
- Microsoft Excel
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Thank you for your time
#JD
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