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Loyalty Marketing Lead - Sports - £70k
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Loyalty Marketing Lead - Loyalty & CRM - Sports Brand
Up to £70,000
Essex / Hertfordshire border
Office based - 4 days per week
A well-established sports brand is investing in a brand new loyalty programme as part of its wider growth strategy. This is a newly created role, offering the chance to build and shape a loyalty proposition from the ground up, working closely with senior stakeholders across the business.
What You'll Do
- Own the day-to-day management and rollout of a new loyalty programme
- Develop the ongoing strategy for the points and rewards model, using data to drive engagement and ROI
- Build and optimise CRM communications tied to the loyalty programme, including triggered journeys and lifecycle messaging
- Define KPIs and reporting frameworks, tracking retention, CLV and redemption performance
- Manage the relationship with the loyalty technology provider
- Present performance updates and strategic recommendations to senior leadership
- Work cross-functionally with Marketing, Product, Commercial and Technology teams
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You'll Bring
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- Solid experience in customer loyalty, ideally with exposure to points or tiered reward models
- Strong analytical skills, comfortable owning programme reporting and translating data into recommendations
- Hands-on loyalty experience across email, automation and lifecycle communications
- Confidence managing cross-functional stakeholders without direct authority
- A pragmatic, hands-on approach - happy to build as well as strategise
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