AE² Group
M&A Appointment Setter
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Purpose
AE² acquires and builds UK businesses. Much of that depends on reaching owners who are not running a sale process. The person who we hire will convert prepared target information into initial conversations with those owners. The main aim is to produce meetings.
Scope of Services
- Outreach by telephone, email, LinkedIn or any other lawful means you judge effective, to owners, shareholders and directors on the target list AE² supplies.
- Contact with brokers and intermediaries on businesses already marketed, and progression of suitable opportunities to a first meeting.
- Direct proprietary outreach to businesses not currently marketed, and conversion of interested owners into an acquisition conversation. (We will provide the list)
- Scheduling each meeting into the diary of the AE² partner named for that target.
- Submission of a handover record within two working days of each meeting.
- Weekly review on performance, lessons learned etc
- Document an outreach system, scripts that are easy to follow
We need a proactive appointment setter to identify and contact potential M&A targets, schedule meetings with decision-makers, and maintain accurate records throughout the process.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
This will start as part-time role, but has opportunity to become full-time if success is achieved frequently.
We need someone who can work independently, communicate clearly, and keep organized records of outreach and responses.
Systems to be familiar with:
KPIs: Target at least 20 appointments with business owners per month. Off or on-market sources. Acquisition bonus included for any successful deals you're associated to.
Experience
- Proven experience in B2B sales, telemarketing, or appointment setting preferred
- People who have had commercially sensitive conversations with owner-managers — brokerage, corporate finance, business sales or similar.
- Familiarity with software such as Lemlist, AI LLMs, Clickup and Dex
- Anyone comfortable with a conversation that is not a pitch. We are asking an owner whether they have thought about selling. Credibility matters more than volume.
- Strong communication skills in English
- Ability to handle multiple calls efficiently while maintaining professionalism and enthusiasm
- Excellent organizational skills with attention to detail in recording interactions and scheduling appointments
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Compensation
Commission only, no retainer
- Qualified meeting held = £75 — business already marketed for sale
- Off-market meeting = £125 — business not currently marketed for sale
- Volume =We pay for 20 qualified meetings a month. More by prior agreement.
- Acquisition bonus = £2,000 where a business you opened is acquired by AE² within 18 months of your meeting
Willing to discuss terms further with exceptional candidate.
Employment Requirements
- Registered self-employed with HMRC, or trading through your own limited company. (if UK based)
- Right to work in the UK — we are required to check and record this before work begins. (if UK based)
- Your own phone, computer and connection, and willingness to sign a mutual NDA.
Join us as an M&A Appointment Setter and be part of a vibrant team committed to growth, innovation, and success! Your proactive attitude and exceptional communication skills will help us unlock new opportunities and build lasting partnerships. This is more than just a job — it’s your chance to thrive in a supportive environment that values your contributions.
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