Stepfive Communicatie & Design BNO
MAÎTRE PAUL
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MAÎTRE PAUL Brand Creation – Logo and Tagline Development
Rebranding Maître Paul: A Bold New Identity for Frozen Desserts
Stepfive developed the rebranding for both Maître Paul and Maître Paul Professional. By integrating a cake server into the logo, we established a strong visual anchor that further reinforces Maître Paul’s brand identity. This element deepens the connection to the world of pastry, positioning Maître Paul even more clearly as the leading brand for premium frozen desserts. The addition of this element creates a visual frame that gives the brand a premium, A-brand look—resulting in significantly improved shelf recognition. This smart design choice ensures that Maître Paul’s packaging not only stands out but also builds consumer trust through the brand’s professional and refined appearance.
MAÎTRE PAUL Brand Creation – Logo and Tagline Development
Rebranding Maître Paul: Strengthening Brand Identity
Stepfive developed the rebranding for both Maître Paul and Maître Paul Professional. By adding a cake server to the logo, we created a powerful visual foundation that further strengthens Maître Paul’s brand identity. This element reinforces the brand’s connection to the world of pastry, further positioning Maître Paul as the definitive name in premium frozen desserts. The addition of the cake server creates a strong visual frame that not only enhances brand recognition but also delivers a significantly stronger A-brand presence on the shelf. The result is a visual upgrade that helps consumers recognize the brand more quickly and builds trust in the quality and authenticity of Maître Paul products.
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- BRAND IDENTITY
- PACKAGING DESIGN
- BRAND ACTIVATION
All projects
BIEZE REBRANDING LISIMO
- LOOK O LOOK PARTY BOTTLE
- ALBRON - LE PERRON REFRESHED
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- ALBRON - PIT UPGRADING
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Join the Yummy fan club!
- Nora Biscuits
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- ALDI – Sjakie’s Chocolate
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- AVIKO - Oerfriet
- KIPS – Sandwich Spreads
- ALDI - Quick Bite
HEALTH & BEAUTY
- LOOK-O-LOOK
- MartiChoc Brand creation
- Best life Brand creation
ALDI – Tasty Convenience
- AVIKO – Product Range Brochure
ALDI - Delicious Home
- ALDI - Bon Royaal
- ALDI - Château chocolade
- ALDI - Time4Choco
- ALDI – Chocolate
WILD BIRDS - PET NUTRITION
- Zwanenberg_Food_Group
WEERRIBBEN ZUIVEL – Dairy
- DE KROES – Wrap Sleeves
ALBRON - Fuego
- ALBRON - Grand Café
- ALDI - Quick Bite
- Albron – Grabber Joe’s
- CENTER PARCS - Cycle Center
MAÎTRE PAUL
- DE KROES
- MAÎTRE PAUL - Mini Moments
- AVIKO - Homemade gratin
- CENTER PARCS - Healthy Weeks
- AVIKO - Piepers Plakken
- CENTER PARCS - Narrow Casting
- AVIKO - Spooky Frites
- AVIKO - Avikolympics
- ALBRON - Fuego Adventure Grill
- ALBRON - Grabber Joe’s
- LOOK-O-LOOK - 4D
- Albron - Coolcreatoins
- AVIKO - ACTIES
ALDI - IJS
- ALDI – Frozen Foods
- ALDI - ORIENTAL DELIGHT
QUICK START
- DE KROES
- CHUPA CHUPS - BACK TO SCHOOL
OOSTERBEEK
- Van Eigen Deeg Brand creation
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BIEZE REBRANDING LISIMO
- Packaging Innovations
ALDI VLEESMEESTERS
- Nora Biscuits
- ALDI – Sjakie’s Chocolate
- KIPS – Sandwich Spreads
- ALDI - Quick Bite
HEALTH & BEAUTY
- LOOK-O-LOOK
- ALDI – Tasty Convenience
Best life Brand creation
- ALDI - Delicious Home
- ALDI - Bon Royaal
- ALDI - Château chocolade
- ALDI - Time4Choco
- ALDI – Chocolate
WILD BIRDS - PET NUTRITION
- Zwanenberg_Food_Group
WEERRIBBEN ZUIVEL – Dairy
- DE KROES – Wrap Sleeves
ALDI - IJS
- ALDI – Frozen Foods
- ALDI - ORIENTAL DELIGHT
QUICK START
OOSTERBEEK
BIEZE REBRANDING LISIMO
- LOOK O LOOK PARTY BOTTLE
Join the Yummy fan club!
- AVIKO - Oerfriet
- AVIKO – Product Range Brochure
- MAÎTRE PAUL - Mini Moments
- AVIKO - Homemade gratin
- CENTER PARCS - Healthy Weeks
- AVIKO - Piepers Plakken
- CENTER PARCS - Narrow Casting
- AVIKO - Spooky Frites
- AVIKO - Avikolympics
- ALBRON - Fuego Adventure Grill
- ALBRON - Grabber Joe’s
- LOOK-O-LOOK - 4D
- Albron - Coolcreatoins
- AVIKO - ACTIES
QUICK START
DE KROES
- CHUPA CHUPS - BACK TO SCHOOL
BIEZE REBRANDING LISIMO
- LOOK O LOOK PARTY BOTTLE
ALBRON - PIT UPGRADING
Join the Yummy fan club!
- Frites Affairs - brand identity
- FoodInspiration
- The Green Table Brand-ID
- MartiChoc Brand creation
- Best life Brand creation
ALBRON - Fuego
- ALBRON - Grand Café
- ALDI - Quick Bite
- Albron – Grabber Joe’s
- CENTER PARCS - Cycle Center
MAÎTRE PAUL
- DE KROES
- Van Eigen Deeg Brand creation
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