WPP Media
Manager, Commerce, UK
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2953 - Manager, Commerce, UK
Role Summary and Impact
The Role:
We’re seeking a Retail Media / Commerce Manager to come and join the growing community in WPP’s Commerce Practice.
We’re looking for an individual to support key client accounts across Amazon Sponsored Ads, CitrusAd, and Criteo.
Responsibilities:
The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and onsite display. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.
This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a group of our clients.
Job Responsibilities:
- Effectively run best practice campaigns across Criteo, Citrus, and Amazon, ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing, and evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Collaborate with and support other team members in the implementation, optimisation, and management of client campaigns.
- Interact effectively within your client team, and with the client and suppliers, building solid external working relationships and establishing rapport.
- Conduct performance analysis, internal data maintenance, issue identification, and solution development.
- Support on the day-to-day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to established processes.
- Identify gaps in achievement of goals, objectives, and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Deliver responses with data and evidence-led insights, ambitious innovation opportunities to push things forward.
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Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Required:
- Demonstrable eCommerce knowledge and interest in Retail Media
- Self-motivated and able to manage their and their supporting team members’ time effectively
- Operationally proficient
- An affinity for numbers
- An analytical thinker
- Keen to drive continued specialism excellence and client account performance
- Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities
- Attention to detail
- To have an opinion and be able to voice it in a clear and positive light
- Calm under pressure
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
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We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK-based role and requires individuals to have the right to work in this location.
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