Weber Shandwick
Manager, Corporate Affairs
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Agency
Weber Shandwick
Job Function
Communications and PR
Job Subfunction
Public Relations
Job Description
Who is Weber Shandwick?
At The Weber Shandwick Collective, you are welcomed, valued, and empowered to grow, and we believe that opportunity grows in a collective.
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energize the right mix of talent, using the right platforms and the latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We Earn Affection, Attention, Affinity, and Purchase by Delivering Value to People Around the World, with Deep Specialisms Across Food & Drink, Travel & Tourism, Consumer Tech, Consumer Health, Automotive, Sports Sponsorship, Entertainment & Lifestyle, and Energy. We Are Known For
- Developing data-driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
What's happening?
Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate Enterprise practice in our Glasgow or Edinburgh offices. The practice is made up of a smart, dedicated, and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG, and Technology.
The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive, and friendly – and who wants to join a successful team that leads on work that has a truly global impact.
The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics, and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, manage budgets, and manage the flawless execution of activities.
The Successful Candidate Will Demonstrate The Following Key Attributes
CLIENT AND WORK
- Lead and support a range of complex, high-profile corporate issues/crisis communications situations (i.e. cybersecurity issues, product safety issues and recalls, mergers and acquisitions, executive leadership changes, IPOs, etc.)
- Build client relationships by providing counsel to multiple clients, driving execution of tactical plans, and managing internal integrated teams to ensure high-quality deliverables
- Drive project management, maintaining overall account tracker, and other trackers as needed
- Draft and review press releases, crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations, and other deliverables as needed; Support monitoring and triaging of client issues
- Successfully manage client expectations ensuring adherence to timelines, budgets, and quality standards; Manage clients, team resources, and deliverables
- Serve as a key participant in client meetings and presentations; execute integrated communications strategies
- Conduct and manage the flow of research and materials development necessary to analyze client issues
- Function across disciplines with a knowledge of social media strategies and tactics
- Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, key influencers, etc.
- Understand industry issues that directly and indirectly affect the client
- Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.), and conduct media outreach
- Proof and edit client-related documents
- Develop and build relationships with media and a diverse set of influencers in partnership with our influencer experts
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SELF LEADERSHIP AND TEAM EFFECTIVENESS
- Begin to participate in the hiring process, partnering with hiring managers to interview candidates and support the onboarding of new team members
- Mentor and train junior team members; may directly manage interns
- Consistently display behaviors that support integration
GROWTH AND BUSINESS DEVELOPMENT
- Participate in brainstorms and planning
- Contribute to new business pitch content creation and organic business growth efforts (proactive/reactive)
BUSINESS ACUMEN
- Continue to grow financial acumen by managing budgets, assisting with account budget and time entry analyses, and supporting account invoicing
- Work more closely with manager and finance to better understand any client issues that may impact the business
- Begin working with legal on vendor agreements
Minimum Criteria
To be considered for this role, you must have at least three years’ experience in a communications role, ideally within an agency.
Ideal Experience Required
Ideally, you will possess many of the above skills and attributes in addition to:
- Experience of leading successful media relations campaigns and measuring success
- Have a passion for the news and current affairs, and knowledge of the UK’s media landscape
- Have a keen understanding of what makes a news story, and how to get it
- Have experience in any of the following sectors: Energy, infrastructure, healthcare, logistics, education, CSR, and FMCG.
- Have an excellent grasp of English, written and verbal
- An interest in the complex world of B2B/Corporate comms
- Proficiency in both media relations and the delivery of an exceptional client experience
- A comprehensive roster of journalist contacts and vertical sector beats at titles covering international, national, and trade/vertical sector publications
- A proven ability to manage large and multi-market teams to deliver work of the highest quality
- Experience working with multiple disciplines and specialists to deliver integrated campaigns
- Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
- Familiarity with quantitative analytics and an ability to set and evaluate campaign metrics
- Strong presentation skills and a desire and experience being involved in new business pitching
- Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel
- Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
- A proactive approach to identifying opportunities for the client, practice, and team
- Attentive to detail and quality
- Fluency in Microsoft programs and digital/social media platforms, tools, and solutions
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At Weber Shandwick, we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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