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Agency:
Initiative
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
As Manager, Planner, you are responsible for owning the client's media planning and buying. This will involve audience research and mining for insights, to campaign ideation and right the way through to building a channel plan to bring your ideas to life. And finally activating the plan following industry best practices and standards.
With support from an Executive and clear direction from your line manager, you will take the strategic imperatives and communications idea and identify appropriate communications solutions to client problems.
A core responsibility of the role is to ensure that Initiative’s suite of tools and data sources are fully utilized and that these solid, data driven fundamentals underpin all our work, so an interest in data and planning tools is required to thrive in this position. Our tool suite has bespoke data for health-based campaigns such as with HCPs.
In this role, the asks will be varied. There will be certain campaigns with which you will be given full responsibility for the process and output, others where you will support the Associate Director or Director and some where you will act as hands-off support for more junior members of the team and oversee the work that they produce. However, there are some common themes that run through all of these; the quality of the work must be high, and we will support you in making sure you are meeting these standards and growing your skill set in doing so.
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We also need someone who can effectively oversee a process of managing others to ensure that projects come together flawlessly, as well as foster a good relationship with multiple areas of the business.
ROLE AND RESPONSIBILITIES:
- Understanding the client’s objectives and how Initiative Health output can best work to achieve them.
- Take ownership of client campaigns and projects (i.e. Plan, lead and manage).
- Developing objective focused media plans in collaboration with the Associate Director and Director.
- Ensuring that all client outputs are delivered on time and to a high standard.
- Generate and deliver scheduled and ad-hoc reports.
- Communicate with 3rd party brand safety partners and be responsible for brand safety library and updates (whitelists, blacklists etc.).
- Work with relevant team members across the wider business to ensure client objectives are met
- Provide insights during weekly meetings on current campaign performance.
- Generate post campaign presentations and work with the Associate Director, Partnerships to provide relevant insights.
- Continually developing your skills across a variety of digital media channels.
- Collaborate and negotiate with media publishers to build suitable mixed media plans.
- Working with the Associate Director, Partnerships to identify new client/business opportunities.
- Working with the client leads regarding the management of projects and ensuring client and internal expectations are delivered on.
- Take ownership for administrative tasks associated with the smooth running of client accounts (e.g. management of budgets).
- Support team members with their roles and responsibilities.
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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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